Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness
- Author
- Leen Adams (UGent) , Maggie Geuens (UGent) and Tina Tessitore (UGent)
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-3151339
- MLA
- Adams, Leen, et al. “Match-up Effects Happen for a Reason: The Impact of Activating Persuasion Knowledge on Endorser Effectiveness.” Association for Consumer Research, Abstracts, 2010.
- APA
- Adams, L., Geuens, M., & Tessitore, T. (2010). Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness.
- Chicago author-date
- Adams, Leen, Maggie Geuens, and Tina Tessitore. 2010. “Match-up Effects Happen for a Reason: The Impact of Activating Persuasion Knowledge on Endorser Effectiveness.” Association for Consumer Research, Abstracts.
- Chicago author-date (all authors)
- Adams, Leen, Maggie Geuens, and Tina Tessitore. 2010. “Match-up Effects Happen for a Reason: The Impact of Activating Persuasion Knowledge on Endorser Effectiveness.” Association for Consumer Research, Abstracts.
- Vancouver
- 1.Adams L, Geuens M, Tessitore T. Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness. Association for Consumer Research, Abstracts. 2010.
- IEEE
- [1]L. Adams, M. Geuens, and T. Tessitore, “Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness,” Association for Consumer Research, Abstracts. 2010.
@misc{3151339, author = {{Adams, Leen and Geuens, Maggie and Tessitore, Tina}}, language = {{eng}}, series = {{Association for Consumer Research, Abstracts}}, title = {{Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness}}, year = {{2010}}, }