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Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness

Leen Adams UGent, Maggie Geuens UGent and Tina Tessitore UGent (2010) Association for Consumer Research, Abstracts.
Please use this url to cite or link to this publication:
author
organization
year
type
misc (other)
publication status
published
subject
in
Association for Consumer Research, Abstracts
language
English
UGent publication?
yes
classification
V
id
3151339
handle
http://hdl.handle.net/1854/LU-3151339
date created
2013-02-28 14:47:22
date last changed
2016-12-19 15:48:05
@misc{3151339,
  author       = {Adams, Leen and Geuens, Maggie and Tessitore, Tina},
  language     = {eng},
  series       = {Association for Consumer Research, Abstracts},
  title        = {Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness},
  year         = {2010},
}

Chicago
Adams, Leen, Maggie Geuens, and Tina Tessitore. 2010. “Match-up Effects Happen for a Reason: The Impact of Activating Persuasion Knowledge on Endorser Effectiveness.” Association for Consumer Research, Abstracts.
APA
Adams, L., Geuens, M., & Tessitore, T. (2010). Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness. Association for Consumer Research, Abstracts.
Vancouver
1.
Adams L, Geuens M, Tessitore T. Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness. Association for Consumer Research, Abstracts. 2010.
MLA
Adams, Leen, Maggie Geuens, and Tina Tessitore. “Match-up Effects Happen for a Reason: The Impact of Activating Persuasion Knowledge on Endorser Effectiveness.” Association for Consumer Research, Abstracts 2010 : n. pag. Print.