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Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness

Leen Adams (UGent) , Maggie Geuens (UGent) and Tina Tessitore (UGent)
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Chicago
Adams, Leen, Maggie Geuens, and Tina Tessitore. 2010. “Match-up Effects Happen for a Reason: The Impact of Activating Persuasion Knowledge on Endorser Effectiveness.” Association for Consumer Research, Abstracts.
APA
Adams, L., Geuens, M., & Tessitore, T. (2010). Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness. Association for Consumer Research, Abstracts.
Vancouver
1.
Adams L, Geuens M, Tessitore T. Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness. Association for Consumer Research, Abstracts. 2010.
MLA
Adams, Leen, Maggie Geuens, and Tina Tessitore. “Match-up Effects Happen for a Reason: The Impact of Activating Persuasion Knowledge on Endorser Effectiveness.” Association for Consumer Research, Abstracts 2010 : n. pag. Print.
@misc{3151339,
  author       = {Adams, Leen and Geuens, Maggie and Tessitore, Tina},
  language     = {eng},
  series       = {Association for Consumer Research, Abstracts},
  title        = {Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness},
  year         = {2010},
}