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Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness

Leen Adams (UGent) , Maggie Geuens (UGent) and Tina Tessitore (UGent)
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Please use this url to cite or link to this publication:

MLA
Adams, Leen, et al. “Match-up Effects Happen for a Reason: The Impact of Activating Persuasion Knowledge on Endorser Effectiveness.” Association for Consumer Research, Abstracts, 2010.
APA
Adams, L., Geuens, M., & Tessitore, T. (2010). Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness.
Chicago author-date
Adams, Leen, Maggie Geuens, and Tina Tessitore. 2010. “Match-up Effects Happen for a Reason: The Impact of Activating Persuasion Knowledge on Endorser Effectiveness.” Association for Consumer Research, Abstracts.
Chicago author-date (all authors)
Adams, Leen, Maggie Geuens, and Tina Tessitore. 2010. “Match-up Effects Happen for a Reason: The Impact of Activating Persuasion Knowledge on Endorser Effectiveness.” Association for Consumer Research, Abstracts.
Vancouver
1.
Adams L, Geuens M, Tessitore T. Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness. Association for Consumer Research, Abstracts. 2010.
IEEE
[1]
L. Adams, M. Geuens, and T. Tessitore, “Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness,” Association for Consumer Research, Abstracts. 2010.
@misc{3151339,
  author       = {{Adams, Leen and Geuens, Maggie and Tessitore, Tina}},
  language     = {{eng}},
  series       = {{Association for Consumer Research, Abstracts}},
  title        = {{Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness}},
  year         = {{2010}},
}