Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring
- Author
- Tina Tessitore (UGent) and Maggie Geuens (UGent)
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-3151250
- MLA
- Tessitore, Tina, and Maggie Geuens. “Should You or Could You? The Effect of Social Influence in Text Warnings against Product Placement and the Moderating Role of Self-Monitoring.” Association for Consumer Research, Abstracts, 2012.
- APA
- Tessitore, T., & Geuens, M. (2012). Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring. Association for Consumer Research, Abstracts. Presented at the Association for Consumer Research, Vancouver, Canada.
- Chicago author-date
- Tessitore, Tina, and Maggie Geuens. 2012. “Should You or Could You? The Effect of Social Influence in Text Warnings against Product Placement and the Moderating Role of Self-Monitoring.” In Association for Consumer Research, Abstracts.
- Chicago author-date (all authors)
- Tessitore, Tina, and Maggie Geuens. 2012. “Should You or Could You? The Effect of Social Influence in Text Warnings against Product Placement and the Moderating Role of Self-Monitoring.” In Association for Consumer Research, Abstracts.
- Vancouver
- 1.Tessitore T, Geuens M. Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring. In: Association for Consumer Research, Abstracts. 2012.
- IEEE
- [1]T. Tessitore and M. Geuens, “Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring,” in Association for Consumer Research, Abstracts, Vancouver, Canada, 2012.
@inproceedings{3151250, author = {{Tessitore, Tina and Geuens, Maggie}}, booktitle = {{Association for Consumer Research, Abstracts}}, language = {{eng}}, location = {{Vancouver, Canada}}, title = {{Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring}}, year = {{2012}}, }