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Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring

Tina Tessitore (UGent) and Maggie Geuens (UGent)
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Please use this url to cite or link to this publication:

MLA
Tessitore, Tina, and Maggie Geuens. “Should You or Could You? The Effect of Social Influence in Text Warnings against Product Placement and the Moderating Role of Self-Monitoring.” Association for Consumer Research, Abstracts, 2012.
APA
Tessitore, T., & Geuens, M. (2012). Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring. Association for Consumer Research, Abstracts. Presented at the Association for Consumer Research, Vancouver, Canada.
Chicago author-date
Tessitore, Tina, and Maggie Geuens. 2012. “Should You or Could You? The Effect of Social Influence in Text Warnings against Product Placement and the Moderating Role of Self-Monitoring.” In Association for Consumer Research, Abstracts.
Chicago author-date (all authors)
Tessitore, Tina, and Maggie Geuens. 2012. “Should You or Could You? The Effect of Social Influence in Text Warnings against Product Placement and the Moderating Role of Self-Monitoring.” In Association for Consumer Research, Abstracts.
Vancouver
1.
Tessitore T, Geuens M. Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring. In: Association for Consumer Research, Abstracts. 2012.
IEEE
[1]
T. Tessitore and M. Geuens, “Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring,” in Association for Consumer Research, Abstracts, Vancouver, Canada, 2012.
@inproceedings{3151250,
  author       = {{Tessitore, Tina and Geuens, Maggie}},
  booktitle    = {{Association for Consumer Research, Abstracts}},
  language     = {{eng}},
  location     = {{Vancouver, Canada}},
  title        = {{Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring}},
  year         = {{2012}},
}