Illusory distance of exposure as a moderator of the mere exposure effect
- Author
- Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)
- Organization
- Abstract
- Two studies demonstrate that (illusory) distance of exposure moderates the mere exposure effect, such that distant rather than nearby stimuli are more likely to generate liking after initial exposure. This advantage for distant stimuli levels off after multiple exposures; both distant and nearby stimuli then generate liking.
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-3151248
- MLA
- Van Kerckhove, Anneleen, and Maggie Geuens. “Illusory Distance of Exposure as a Moderator of the Mere Exposure Effect.” Association for Consumer Research, Abstracts, 2012.
- APA
- Van Kerckhove, A., & Geuens, M. (2012). Illusory distance of exposure as a moderator of the mere exposure effect. Association for Consumer Research, Abstracts. Presented at the Association for Consumer Research, Vancouver, Canada.
- Chicago author-date
- Van Kerckhove, Anneleen, and Maggie Geuens. 2012. “Illusory Distance of Exposure as a Moderator of the Mere Exposure Effect.” In Association for Consumer Research, Abstracts.
- Chicago author-date (all authors)
- Van Kerckhove, Anneleen, and Maggie Geuens. 2012. “Illusory Distance of Exposure as a Moderator of the Mere Exposure Effect.” In Association for Consumer Research, Abstracts.
- Vancouver
- 1.Van Kerckhove A, Geuens M. Illusory distance of exposure as a moderator of the mere exposure effect. In: Association for Consumer Research, Abstracts. 2012.
- IEEE
- [1]A. Van Kerckhove and M. Geuens, “Illusory distance of exposure as a moderator of the mere exposure effect,” in Association for Consumer Research, Abstracts, Vancouver, Canada, 2012.
@inproceedings{3151248, abstract = {{Two studies demonstrate that (illusory) distance of exposure moderates the mere exposure effect, such that distant rather than nearby stimuli are more likely to generate liking after initial exposure. This advantage for distant stimuli levels off after multiple exposures; both distant and nearby stimuli then generate liking.}}, author = {{Van Kerckhove, Anneleen and Geuens, Maggie}}, booktitle = {{Association for Consumer Research, Abstracts}}, language = {{eng}}, location = {{Vancouver, Canada}}, title = {{Illusory distance of exposure as a moderator of the mere exposure effect}}, year = {{2012}}, }