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Illusory distance of exposure as a moderator of the mere exposure effect

Author
Organization
Abstract
Two studies demonstrate that (illusory) distance of exposure moderates the mere exposure effect, such that distant rather than nearby stimuli are more likely to generate liking after initial exposure. This advantage for distant stimuli levels off after multiple exposures; both distant and nearby stimuli then generate liking.

Citation

Please use this url to cite or link to this publication:

MLA
Van Kerckhove, Anneleen, and Maggie Geuens. “Illusory Distance of Exposure as a Moderator of the Mere Exposure Effect.” Association for Consumer Research, Abstracts, 2012.
APA
Van Kerckhove, A., & Geuens, M. (2012). Illusory distance of exposure as a moderator of the mere exposure effect. Association for Consumer Research, Abstracts. Presented at the Association for Consumer Research, Vancouver, Canada.
Chicago author-date
Van Kerckhove, Anneleen, and Maggie Geuens. 2012. “Illusory Distance of Exposure as a Moderator of the Mere Exposure Effect.” In Association for Consumer Research, Abstracts.
Chicago author-date (all authors)
Van Kerckhove, Anneleen, and Maggie Geuens. 2012. “Illusory Distance of Exposure as a Moderator of the Mere Exposure Effect.” In Association for Consumer Research, Abstracts.
Vancouver
1.
Van Kerckhove A, Geuens M. Illusory distance of exposure as a moderator of the mere exposure effect. In: Association for Consumer Research, Abstracts. 2012.
IEEE
[1]
A. Van Kerckhove and M. Geuens, “Illusory distance of exposure as a moderator of the mere exposure effect,” in Association for Consumer Research, Abstracts, Vancouver, Canada, 2012.
@inproceedings{3151248,
  abstract     = {{Two studies demonstrate that (illusory) distance of exposure moderates the mere exposure effect, such that distant rather than nearby stimuli are more likely to generate liking after initial exposure. This advantage for distant stimuli levels off after multiple exposures; both distant and nearby stimuli then generate liking.}},
  author       = {{Van Kerckhove, Anneleen and Geuens, Maggie}},
  booktitle    = {{Association for Consumer Research, Abstracts}},
  language     = {{eng}},
  location     = {{Vancouver, Canada}},
  title        = {{Illusory distance of exposure as a moderator of the mere exposure effect}},
  year         = {{2012}},
}