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Improving the success of radical innovation projects within established firms: engaging employees across different hierarchal levels

Johan Bruneel (UGent) , Els Van de Velde (UGent) , Bart Clarysse (UGent) and Paul Gemmel (UGent)
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Abstract
Growing empirical evidence highlights the importance of radical innovation for the long-term success of established firms. Though the recognition of radical innovation projects permeates many established companies, there exists considerable uncertainty about how to best manage radical innovation projects. A detailed field study of two radical innovation projects in two 100-year-old established firms shows the importance of bringing in external support and knowledge early on. Further, this study demonstrates that the success of radical innovation projects depends on the commitment of executive management, the boundary spanning role of the head of innovation, and the selection and reward mechanisms for R&D employees, which all must be aligned with the high-risk profile of these projects.
Keywords
HUMAN-RESOURCE MANAGEMENT, CORPORATE ENTREPRENEURSHIP, ORGANIZATIONAL PERFORMANCE, DISCONTINUITIES, BIOTECHNOLOGY, IMPACT, corporate innovation, radical innovation projects, human resources, hierarchal levels

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MLA
Bruneel, Johan, Els Van de Velde, Bart Clarysse, et al. “Improving the Success of Radical Innovation Projects Within Established Firms: Engaging Employees Across Different Hierarchal Levels.” TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT 24.9 (2012): 951–965. Print.
APA
Bruneel, Johan, Van de Velde, E., Clarysse, B., & Gemmel, P. (2012). Improving the success of radical innovation projects within established firms: engaging employees across different hierarchal levels. TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT, 24(9), 951–965.
Chicago author-date
Bruneel, Johan, Els Van de Velde, Bart Clarysse, and Paul Gemmel. 2012. “Improving the Success of Radical Innovation Projects Within Established Firms: Engaging Employees Across Different Hierarchal Levels.” Technology Analysis & Strategic Management 24 (9): 951–965.
Chicago author-date (all authors)
Bruneel, Johan, Els Van de Velde, Bart Clarysse, and Paul Gemmel. 2012. “Improving the Success of Radical Innovation Projects Within Established Firms: Engaging Employees Across Different Hierarchal Levels.” Technology Analysis & Strategic Management 24 (9): 951–965.
Vancouver
1.
Bruneel J, Van de Velde E, Clarysse B, Gemmel P. Improving the success of radical innovation projects within established firms: engaging employees across different hierarchal levels. TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT. 2012;24(9):951–65.
IEEE
[1]
J. Bruneel, E. Van de Velde, B. Clarysse, and P. Gemmel, “Improving the success of radical innovation projects within established firms: engaging employees across different hierarchal levels,” TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT, vol. 24, no. 9, pp. 951–965, 2012.
@article{3131283,
  abstract     = {Growing empirical evidence highlights the importance of radical innovation for the long-term success of established firms. Though the recognition of radical innovation projects permeates many established companies, there exists considerable uncertainty about how to best manage radical innovation projects. A detailed field study of two radical innovation projects in two 100-year-old established firms shows the importance of bringing in external support and knowledge early on. Further, this study demonstrates that the success of radical innovation projects depends on the commitment of executive management, the boundary spanning role of the head of innovation, and the selection and reward mechanisms for R&D employees, which all must be aligned with the high-risk profile of these projects.},
  author       = {Bruneel, Johan and Van de Velde, Els and Clarysse, Bart and Gemmel, Paul},
  issn         = {0953-7325},
  journal      = {TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT},
  keywords     = {HUMAN-RESOURCE MANAGEMENT,CORPORATE ENTREPRENEURSHIP,ORGANIZATIONAL PERFORMANCE,DISCONTINUITIES,BIOTECHNOLOGY,IMPACT,corporate innovation,radical innovation projects,human resources,hierarchal levels},
  language     = {eng},
  number       = {9},
  pages        = {951--965},
  title        = {Improving the success of radical innovation projects within established firms: engaging employees across different hierarchal levels},
  url          = {http://dx.doi.org/10.1080/09537325.2012.718667},
  volume       = {24},
  year         = {2012},
}

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