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Marketing communications: a European perspective

(2004)
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Citation

Please use this url to cite or link to this publication:

MLA
De Pelsmacker, Patrick, Maggie Geuens, and J VAN DEN BERGH. Marketing Communications: a European Perspective. London: Pearson Education ; Financial Times ; Prentice Hall, 2004. Print.
APA
De Pelsmacker, Patrick, Geuens, M., & VAN DEN BERGH, J. (2004). Marketing communications: a European perspective. London: Pearson Education ; Financial Times ; Prentice Hall.
Chicago author-date
De Pelsmacker, Patrick, Maggie Geuens, and J VAN DEN BERGH. 2004. Marketing Communications: a European Perspective. London: Pearson Education ; Financial Times ; Prentice Hall.
Chicago author-date (all authors)
De Pelsmacker, Patrick, Maggie Geuens, and J VAN DEN BERGH. 2004. Marketing Communications: a European Perspective. London: Pearson Education ; Financial Times ; Prentice Hall.
Vancouver
1.
De Pelsmacker P, Geuens M, VAN DEN BERGH J. Marketing communications: a European perspective. London: Pearson Education ; Financial Times ; Prentice Hall; 2004.
IEEE
[1]
P. De Pelsmacker, M. Geuens, and J. VAN DEN BERGH, Marketing communications: a European perspective. London: Pearson Education ; Financial Times ; Prentice Hall, 2004.
@book{313068,
  author       = {De Pelsmacker, Patrick and Geuens, Maggie and VAN DEN BERGH, J},
  isbn         = {0-273-68500-7},
  language     = {eng},
  pages        = {578},
  publisher    = {Pearson Education ; Financial Times ; Prentice Hall},
  title        = {Marketing communications: a European perspective},
  year         = {2004},
}