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MLA
Burez, Jonathan, and Dirk Van den Poel. “The Two Benefits of Mere-Measurement.” Proceedings of the 33rd EMAC Conference - “Worldwide Marketing?” - Track “Relationship Marketing,” José L. Munuera-Alemàn, 2004.
APA
Burez, J., & Van den Poel, D. (2004). The two benefits of mere-measurement. Proceedings of the 33rd EMAC Conference - “Worldwide Marketing?” - Track “Relationship Marketing.” José L. Munuera-Alemàn.
Chicago author-date
Burez, Jonathan, and Dirk Van den Poel. 2004. “The Two Benefits of Mere-Measurement.” In Proceedings of the 33rd EMAC Conference - “Worldwide Marketing?” - Track “Relationship Marketing.” José L. Munuera-Alemàn.
Chicago author-date (all authors)
Burez, Jonathan, and Dirk Van den Poel. 2004. “The Two Benefits of Mere-Measurement.” In Proceedings of the 33rd EMAC Conference - “Worldwide Marketing?” - Track “Relationship Marketing.” José L. Munuera-Alemàn.
Vancouver
1.
Burez J, Van den Poel D. The two benefits of mere-measurement. In: Proceedings of the 33rd EMAC Conference - “Worldwide Marketing?” - Track “Relationship Marketing.” José L. Munuera-Alemàn; 2004.
IEEE
[1]
J. Burez and D. Van den Poel, “The two benefits of mere-measurement,” in Proceedings of the 33rd EMAC Conference - “Worldwide Marketing?” - Track “Relationship Marketing,” 2004.
@inproceedings{312966,
  author       = {{Burez, Jonathan and Van den Poel, Dirk}},
  booktitle    = {{Proceedings of the 33rd EMAC Conference - 'Worldwide Marketing?' - Track 'Relationship Marketing'}},
  isbn         = {{8483714647}},
  language     = {{eng}},
  pages        = {{?}},
  publisher    = {{José L. Munuera-Alemàn}},
  title        = {{The two benefits of mere-measurement}},
  year         = {{2004}},
}