
The two benefits of mere-measurement
- Author
- Jonathan Burez and Dirk Van den Poel (UGent)
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-312966
- MLA
- Burez, Jonathan, and Dirk Van den Poel. “The Two Benefits of Mere-Measurement.” Proceedings of the 33rd EMAC Conference - “Worldwide Marketing?” - Track “Relationship Marketing,” José L. Munuera-Alemàn, 2004.
- APA
- Burez, J., & Van den Poel, D. (2004). The two benefits of mere-measurement. Proceedings of the 33rd EMAC Conference - “Worldwide Marketing?” - Track “Relationship Marketing.” José L. Munuera-Alemàn.
- Chicago author-date
- Burez, Jonathan, and Dirk Van den Poel. 2004. “The Two Benefits of Mere-Measurement.” In Proceedings of the 33rd EMAC Conference - “Worldwide Marketing?” - Track “Relationship Marketing.” José L. Munuera-Alemàn.
- Chicago author-date (all authors)
- Burez, Jonathan, and Dirk Van den Poel. 2004. “The Two Benefits of Mere-Measurement.” In Proceedings of the 33rd EMAC Conference - “Worldwide Marketing?” - Track “Relationship Marketing.” José L. Munuera-Alemàn.
- Vancouver
- 1.Burez J, Van den Poel D. The two benefits of mere-measurement. In: Proceedings of the 33rd EMAC Conference - “Worldwide Marketing?” - Track “Relationship Marketing.” José L. Munuera-Alemàn; 2004.
- IEEE
- [1]J. Burez and D. Van den Poel, “The two benefits of mere-measurement,” in Proceedings of the 33rd EMAC Conference - “Worldwide Marketing?” - Track “Relationship Marketing,” 2004.
@inproceedings{312966, author = {{Burez, Jonathan and Van den Poel, Dirk}}, booktitle = {{Proceedings of the 33rd EMAC Conference - 'Worldwide Marketing?' - Track 'Relationship Marketing'}}, isbn = {{8483714647}}, language = {{eng}}, pages = {{?}}, publisher = {{José L. Munuera-Alemàn}}, title = {{The two benefits of mere-measurement}}, year = {{2004}}, }