Balance and sequence in online reviews: how perceived usefulness affects attitudes and intentions
- Author
- Nathalia Purnawirawan, Patrick De Pelsmacker (UGent) and Nathalie Dens
- Organization
- Keywords
- Balance and sequence, Wrap effect, CONSUMER REVIEWS, ADVERTISING EFFECTIVENESS, PRESIDENTIAL-CANDIDATES, ACCESSIBILITY-DIAGNOSTICITY PERSPECTIVE, WORD-OF-MOUTH, FREE-RECALL, MODERATING ROLE, IMPACT, MEMORY, PRODUCT, Online product reviews, Electronic word-of-mouth, Perceived usefulness
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-3121571
- MLA
- Purnawirawan, Nathalia, et al. “Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions.” JOURNAL OF INTERACTIVE MARKETING, vol. 26, no. 4, 2012, pp. 244–55, doi:10.1016/j.intmar.2012.04.002.
- APA
- Purnawirawan, N., De Pelsmacker, P., & Dens, N. (2012). Balance and sequence in online reviews: how perceived usefulness affects attitudes and intentions. JOURNAL OF INTERACTIVE MARKETING, 26(4), 244–255. https://doi.org/10.1016/j.intmar.2012.04.002
- Chicago author-date
- Purnawirawan, Nathalia, Patrick De Pelsmacker, and Nathalie Dens. 2012. “Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions.” JOURNAL OF INTERACTIVE MARKETING 26 (4): 244–55. https://doi.org/10.1016/j.intmar.2012.04.002.
- Chicago author-date (all authors)
- Purnawirawan, Nathalia, Patrick De Pelsmacker, and Nathalie Dens. 2012. “Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions.” JOURNAL OF INTERACTIVE MARKETING 26 (4): 244–255. doi:10.1016/j.intmar.2012.04.002.
- Vancouver
- 1.Purnawirawan N, De Pelsmacker P, Dens N. Balance and sequence in online reviews: how perceived usefulness affects attitudes and intentions. JOURNAL OF INTERACTIVE MARKETING. 2012;26(4):244–55.
- IEEE
- [1]N. Purnawirawan, P. De Pelsmacker, and N. Dens, “Balance and sequence in online reviews: how perceived usefulness affects attitudes and intentions,” JOURNAL OF INTERACTIVE MARKETING, vol. 26, no. 4, pp. 244–255, 2012.
@article{3121571,
author = {{Purnawirawan, Nathalia and De Pelsmacker, Patrick and Dens, Nathalie}},
issn = {{1094-9968}},
journal = {{JOURNAL OF INTERACTIVE MARKETING}},
keywords = {{Balance and sequence,Wrap effect,CONSUMER REVIEWS,ADVERTISING EFFECTIVENESS,PRESIDENTIAL-CANDIDATES,ACCESSIBILITY-DIAGNOSTICITY PERSPECTIVE,WORD-OF-MOUTH,FREE-RECALL,MODERATING ROLE,IMPACT,MEMORY,PRODUCT,Online product reviews,Electronic word-of-mouth,Perceived usefulness}},
language = {{eng}},
number = {{4}},
pages = {{244--255}},
title = {{Balance and sequence in online reviews: how perceived usefulness affects attitudes and intentions}},
url = {{http://doi.org/10.1016/j.intmar.2012.04.002}},
volume = {{26}},
year = {{2012}},
}
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