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The development of a conceptual framework of social media literacy

Hadewijch Vanwynsberghe UGent, Elke Boudry UGent and Pieter Verdegem UGent (2012) Etmaal van de communicatiewetenschappen, Proceedings.
abstract
Social media have become increasingly popular because of the combination of both technological developments and social change. However, there are manifest differences in the ways people use social media as well as in the level of their competence. Differences in the skills to master technology and in the use of social media may result in new types of digital inequality. In order to overcome these inequalities, an extensive body of initiatives must deal with enhancing people’s level of social media literacy. Unfortunately, due to difficulties in adequately measuring media literacy, the effectiveness of these efforts has not yet been fully determined. Hence, the main objective of our research is measuring social media literacy. In order to do so we first need to be able to accurately define social media literacy and understand how it can be conceptualized. Based on an extensive literature review, this paper presents a conceptual framework for social media literacy and discusses its main building blocks. The proposed conceptual model posits that an accurate understanding of social media literacy requires more insight into people’s access to social media applications, knowledge, skills, self-efficacy, attitudes and actual media use.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Etmaal van de communicatiewetenschappen, Proceedings
pages
18 pages
publisher
Ghent University, Department of Communication studies
place of publication
Ghent, Belgium
conference name
Etmaal van de communicatiewetenschappen 2012
conference location
Leuven, Belgium
conference start
2012-02-09
conference end
2012-02-10
language
English
UGent publication?
yes
classification
C1
copyright statement
I have retained and own the full copyright for this publication
id
3047212
handle
http://hdl.handle.net/1854/LU-3047212
date created
2012-11-05 13:10:00
date last changed
2013-05-06 16:46:19
@inproceedings{3047212,
  abstract     = {Social media have become increasingly popular because of the combination of both technological developments and social  change. However, there are manifest differences in the ways people use social media as well as in the level of their competence. Differences in the skills to master technology and in the use of social media may result in new types of digital inequality. In order to overcome these inequalities, an extensive body of initiatives must deal with enhancing people{\textquoteright}s level of social media literacy. Unfortunately, due to difficulties in adequately measuring media literacy, the effectiveness of these efforts has not  yet been  fully  determined. Hence, the main objective of our research is measuring social media literacy. In order to do so we first need to be able to accurately define social media literacy and understand how it can be conceptualized. Based on an extensive literature review, this paper presents a conceptual framework for social media literacy and discusses its main building blocks. The proposed conceptual model posits that an accurate understanding of social media literacy requires more insight into people{\textquoteright}s access to social media applications, knowledge, skills, self-efficacy, attitudes and actual media use.},
  author       = {Vanwynsberghe, Hadewijch and Boudry, Elke and Verdegem, Pieter},
  booktitle    = {Etmaal van de communicatiewetenschappen, Proceedings},
  language     = {eng},
  location     = {Leuven, Belgium},
  pages        = {18},
  publisher    = {Ghent University, Department of Communication studies},
  title        = {The development of a conceptual framework of social media literacy},
  year         = {2012},
}

Chicago
Vanwynsberghe, Hadewijch, Elke Boudry, and Pieter Verdegem. 2012. “The Development of a Conceptual Framework of Social Media Literacy.” In Etmaal Van De Communicatiewetenschappen, Proceedings. Ghent, Belgium: Ghent University, Department of Communication studies.
APA
Vanwynsberghe, H., Boudry, E., & Verdegem, P. (2012). The development of a conceptual framework of social media literacy. Etmaal van de communicatiewetenschappen, Proceedings. Presented at the Etmaal van de communicatiewetenschappen 2012, Ghent, Belgium: Ghent University, Department of Communication studies.
Vancouver
1.
Vanwynsberghe H, Boudry E, Verdegem P. The development of a conceptual framework of social media literacy. Etmaal van de communicatiewetenschappen, Proceedings. Ghent, Belgium: Ghent University, Department of Communication studies; 2012.
MLA
Vanwynsberghe, Hadewijch, Elke Boudry, and Pieter Verdegem. “The Development of a Conceptual Framework of Social Media Literacy.” Etmaal Van De Communicatiewetenschappen, Proceedings. Ghent, Belgium: Ghent University, Department of Communication studies, 2012. Print.