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The hypocrisy-sincerity continuum in corporate communication and decision making: a model of corporate social responsibility and business ethics practices

Yves Fassin UGent and Marc Buelens UGent (2011) MANAGEMENT DECISION. 49(3-4). p.586-600
abstract
Purpose - The disconnect between the corporate social responsibility (CSR) rhetoric and the practical reality experienced within companies calls for improved CSR evaluation systems that take into account the hypocrisy content of the firm's communication. The aim of this article is to contribute to the conceptual underpinning of a sincerity/hypocrisy index that positions an organization on a continuum from idealism to cynicism Design/methodology/approach - Starting with the analysis of the reasons for the dissonance between message and reality, the drivers of ethical corporate behavior, the intention of the actors and the intensity of effort and of corporate communication were analysed. Findings - The analysis of the reasons for dissonance between message and reality sheds light on the role of communication in the perception of hypocrisy. An underlying model of a sincerity/hypocrisy index is proposed to position the firm on a continuum from idealism to hypocrisy in function of the degree of congruence or dissonance between communication and reality. Practical implications - This concept of sincerity index could form a valuable basis for the development of new evaluation instruments for rating agencies, screening institutions and other evaluation bodies. Originality/value - The instrument can help management to concentrate on the essence of CSR: the effective implementation of a corporate culture with attention for values and responsible business practices.
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
keyword
Business ethics, Corporate governance, Corporate communications, Corporate social responsibility, MULTINATIONAL-CORPORATIONS, BEHAVIOR, FIRMS, CSR, FRAMEWORK, INSIGHTS, PRODUCT, US
journal title
MANAGEMENT DECISION
Manag. Decis.
volume
49
issue
3-4
pages
586 - 600
Web of Science type
Article
Web of Science id
000290929800017
JCR category
MANAGEMENT
JCR impact factor
1.302 (2011)
JCR rank
74/165 (2011)
JCR quartile
2 (2011)
ISSN
0025-1747
DOI
10.1108/00251741111126503
language
English
UGent publication?
yes
classification
A1
copyright statement
I have transferred the copyright for this publication to the publisher
id
2962702
handle
http://hdl.handle.net/1854/LU-2962702
date created
2012-07-13 11:57:05
date last changed
2012-07-30 09:58:29
@article{2962702,
  abstract     = {Purpose - The disconnect between the corporate social responsibility (CSR) rhetoric and the practical reality experienced within companies calls for improved CSR evaluation systems that take into account the hypocrisy content of the firm's communication. The aim of this article is to contribute to the conceptual underpinning of a sincerity/hypocrisy index that positions an organization on a continuum from idealism to cynicism 
Design/methodology/approach - Starting with the analysis of the reasons for the dissonance between message and reality, the drivers of ethical corporate behavior, the intention of the actors and the intensity of effort and of corporate communication were analysed. 
Findings - The analysis of the reasons for dissonance between message and reality sheds light on the role of communication in the perception of hypocrisy. An underlying model of a sincerity/hypocrisy index is proposed to position the firm on a continuum from idealism to hypocrisy in function of the degree of congruence or dissonance between communication and reality. 
Practical implications - This concept of sincerity index could form a valuable basis for the development of new evaluation instruments for rating agencies, screening institutions and other evaluation bodies. 
Originality/value - The instrument can help management to concentrate on the essence of CSR: the effective implementation of a corporate culture with attention for values and responsible business practices.},
  author       = {Fassin, Yves and Buelens, Marc},
  issn         = {0025-1747},
  journal      = {MANAGEMENT DECISION},
  keyword      = {Business ethics,Corporate governance,Corporate communications,Corporate social responsibility,MULTINATIONAL-CORPORATIONS,BEHAVIOR,FIRMS,CSR,FRAMEWORK,INSIGHTS,PRODUCT,US},
  language     = {eng},
  number       = {3-4},
  pages        = {586--600},
  title        = {The hypocrisy-sincerity continuum in corporate communication and decision making: a model of corporate social responsibility and business ethics practices},
  url          = {http://dx.doi.org/10.1108/00251741111126503},
  volume       = {49},
  year         = {2011},
}

Chicago
Fassin, Yves, and Marc Buelens. 2011. “The Hypocrisy-sincerity Continuum in Corporate Communication and Decision Making: a Model of Corporate Social Responsibility and Business Ethics Practices.” Management Decision 49 (3-4): 586–600.
APA
Fassin, Y., & Buelens, M. (2011). The hypocrisy-sincerity continuum in corporate communication and decision making: a model of corporate social responsibility and business ethics practices. MANAGEMENT DECISION, 49(3-4), 586–600.
Vancouver
1.
Fassin Y, Buelens M. The hypocrisy-sincerity continuum in corporate communication and decision making: a model of corporate social responsibility and business ethics practices. MANAGEMENT DECISION. 2011;49(3-4):586–600.
MLA
Fassin, Yves, and Marc Buelens. “The Hypocrisy-sincerity Continuum in Corporate Communication and Decision Making: a Model of Corporate Social Responsibility and Business Ethics Practices.” MANAGEMENT DECISION 49.3-4 (2011): 586–600. Print.