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Cognitive processes in categorical and associative priming: a diffusion model analysis

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Abstract
Cognitive processes and mechanisms underlying different forms of priming were investigated using a diffusion model approach. In a series of 6 experiments, effects of prime-target associations and of a semantic and affective categorical match of prime and target were analyzed for different tasks. Significant associative and categorical priming effects were found in standard analyses of response times (RTs) and error frequencies. Results of diffusion model analyses revealed that priming effects of associated primes were mapped on the drift rate parameter (v), while priming effects of a categorical match on a task-relevant dimension were mapped on the extradecisional parameters (t(0) and d). These results support a spreading activation account of associative priming and an explanation of categorical priming in terms of response competition. Implications for the interpretation of priming effects and the use of priming paradigms in cognitive psychology and social cognition are discussed.
Keywords
SEMANTIC CATEGORIZATION RESPONSES, LEXICAL DECISION TASK, SPREADING ACTIVATION THEORY, LONG-TERM-MEMORY, AUTOMATIC EVALUATION, PRONUNCIATION TASK, DISTRIBUTIONAL ANALYSES, EVALUATIVE INFORMATION, RACIAL STEREOTYPES, WORD-RECOGNITION, priming, spreading activation, response conflict, diffusion model, fast-dm

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Citation

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MLA
Voss, Andreas et al. “Cognitive Processes in Categorical and Associative Priming: a Diffusion Model Analysis.” JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL 142.2 (2013): 536–559. Print.
APA
Voss, A., Rothermund, K., Gast, A., & Wentura, D. (2013). Cognitive processes in categorical and associative priming: a diffusion model analysis. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, 142(2), 536–559.
Chicago author-date
Voss, Andreas, Klaus Rothermund, Anne Gast, and Dirk Wentura. 2013. “Cognitive Processes in Categorical and Associative Priming: a Diffusion Model Analysis.” Journal of Experimental Psychology-general 142 (2): 536–559.
Chicago author-date (all authors)
Voss, Andreas, Klaus Rothermund, Anne Gast, and Dirk Wentura. 2013. “Cognitive Processes in Categorical and Associative Priming: a Diffusion Model Analysis.” Journal of Experimental Psychology-general 142 (2): 536–559.
Vancouver
1.
Voss A, Rothermund K, Gast A, Wentura D. Cognitive processes in categorical and associative priming: a diffusion model analysis. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL. 2013;142(2):536–59.
IEEE
[1]
A. Voss, K. Rothermund, A. Gast, and D. Wentura, “Cognitive processes in categorical and associative priming: a diffusion model analysis,” JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, vol. 142, no. 2, pp. 536–559, 2013.
@article{2959133,
  abstract     = {Cognitive processes and mechanisms underlying different forms of priming were investigated using a diffusion model approach. In a series of 6 experiments, effects of prime-target associations and of a semantic and affective categorical match of prime and target were analyzed for different tasks. Significant associative and categorical priming effects were found in standard analyses of response times (RTs) and error frequencies. Results of diffusion model analyses revealed that priming effects of associated primes were mapped on the drift rate parameter (v), while priming effects of a categorical match on a task-relevant dimension were mapped on the extradecisional parameters (t(0) and d). These results support a spreading activation account of associative priming and an explanation of categorical priming in terms of response competition. Implications for the interpretation of priming effects and the use of priming paradigms in cognitive psychology and social cognition are discussed.},
  author       = {Voss, Andreas and Rothermund, Klaus and Gast, Anne and Wentura, Dirk},
  issn         = {0096-3445},
  journal      = {JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL},
  keywords     = {SEMANTIC CATEGORIZATION RESPONSES,LEXICAL DECISION TASK,SPREADING ACTIVATION THEORY,LONG-TERM-MEMORY,AUTOMATIC EVALUATION,PRONUNCIATION TASK,DISTRIBUTIONAL ANALYSES,EVALUATIVE INFORMATION,RACIAL STEREOTYPES,WORD-RECOGNITION,priming,spreading activation,response conflict,diffusion model,fast-dm},
  language     = {eng},
  number       = {2},
  pages        = {536--559},
  title        = {Cognitive processes in categorical and associative priming: a diffusion model analysis},
  url          = {http://dx.doi.org/10.1037/a0029459},
  volume       = {142},
  year         = {2013},
}

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