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Typography in the eyes of Bertin, gender and expertise variation

Rasha Deeb (UGent) , Kristien Ooms (UGent) and Philippe De Maeyer (UGent)
(2012) CARTOGRAPHIC JOURNAL. 49(2). p.176-185
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Abstract
The main goal of this research is to set a group of typographic criteria to suit a wide array of map users. A group of Bertin's visual variables were applied individually and associatively for the same set of labels. Two kinds of maps (with point and areal objects) were presented to expert and non-expert map users and analysed accordingly. Additionally, the effect of gender variation was taken into account. The data were aggregated and studied for each graphical variable. For some combinations of Bertin's variables, statistically significant differences were detected in the preferences of the different map users (e.g. male versus female and expert versus non-expert). Consequently, we identified which graphical variables (individually or combined) were more preferred by specific user groups in relation to their application on text objects.
Keywords
Bertin’s variables. User preference. Text variations

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Citation

Please use this url to cite or link to this publication:

Chicago
Deeb, Rasha, Kristien Ooms, and Philippe De Maeyer. 2012. “Typography in the Eyes of Bertin, Gender and Expertise Variation.” Cartographic Journal 49 (2): 176–185.
APA
Deeb, R., Ooms, K., & De Maeyer, P. (2012). Typography in the eyes of Bertin, gender and expertise variation. CARTOGRAPHIC JOURNAL, 49(2), 176–185.
Vancouver
1.
Deeb R, Ooms K, De Maeyer P. Typography in the eyes of Bertin, gender and expertise variation. CARTOGRAPHIC JOURNAL. 2012;49(2):176–85.
MLA
Deeb, Rasha, Kristien Ooms, and Philippe De Maeyer. “Typography in the Eyes of Bertin, Gender and Expertise Variation.” CARTOGRAPHIC JOURNAL 49.2 (2012): 176–185. Print.
@article{2958411,
  abstract     = {The main goal of this research is to set a group of typographic criteria to suit a wide array of map users. A group of Bertin's visual variables were applied individually and associatively for the same set of labels. Two kinds of maps (with point and areal objects) were presented to expert and non-expert map users and analysed accordingly. Additionally, the effect of gender variation was taken into account. The data were aggregated and studied for each graphical variable. For some combinations of Bertin's variables, statistically significant differences were detected in the preferences of the different map users (e.g. male versus female and expert versus non-expert). Consequently, we identified which graphical variables (individually or combined) were more preferred by specific user groups in relation to their application on text objects.},
  author       = {Deeb, Rasha and Ooms, Kristien and De Maeyer, Philippe},
  issn         = {0008-7041},
  journal      = {CARTOGRAPHIC JOURNAL},
  keyword      = {Bertin{\textquoteright}s variables. User preference. Text variations},
  language     = {eng},
  number       = {2},
  pages        = {176--185},
  title        = {Typography in the eyes of Bertin, gender and expertise variation},
  url          = {http://dx.doi.org/10.1179/1743277412Y.0000000011},
  volume       = {49},
  year         = {2012},
}

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