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Second screen applications and tablet users: constellation, awareness, experience, and interest

Cédric Courtois (UGent) and Evelien D'heer (UGent)
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Abstract
This study investigates how tablet users incorporate multiple media in their television viewing experience. Three patterns are found: (a) only focusing on television, (b) confounding television viewing with screen media (e.g. laptop, tablet) and (c) confounding television viewing with various media, including print and screen media. Furthermore, we question how the incorporation of screen media in this experience affects the practice of engaging in digital commentary on television content. Also, we inquire the uptake and interest in so-called ‘second screen applications’. These applications allow extensions of the primary screen experience on secondary screens (e.g. tablet). The results, based on a sample of 260 tablet users, indicate that there is only a modest uptake and interest in using secondary screens to digitally sharing opinions. However, the use of second screen interaction with television content is not discarded: although there is still little awareness and experience, we notice a moderate interest in these apps.

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Chicago
Courtois, Cédric, and Evelien D’heer. 2012. “Second Screen Applications and Tablet Users: Constellation, Awareness, Experience, and Interest.” In 10th European Interactive TV Conference, Proceedings. Ghent, Belgium: Ghent University, Department of Communication studies.
APA
Courtois, C., & D’heer, E. (2012). Second screen applications and tablet users: constellation, awareness, experience, and interest. 10th European Interactive TV Conference, Proceedings. Presented at the 10th European Interactive TV Conference (EuroITV - 2012), Ghent, Belgium: Ghent University, Department of Communication studies.
Vancouver
1.
Courtois C, D’heer E. Second screen applications and tablet users: constellation, awareness, experience, and interest. 10th European Interactive TV Conference, Proceedings. Ghent, Belgium: Ghent University, Department of Communication studies; 2012.
MLA
Courtois, Cédric, and Evelien D’heer. “Second Screen Applications and Tablet Users: Constellation, Awareness, Experience, and Interest.” 10th European Interactive TV Conference, Proceedings. Ghent, Belgium: Ghent University, Department of Communication studies, 2012. Print.
@inproceedings{2957829,
  abstract     = {This study investigates how tablet users incorporate multiple media in their television viewing experience. Three patterns are found: (a) only focusing on television, (b) confounding television viewing with screen media (e.g. laptop, tablet) and (c) confounding television viewing with various media, including print and screen media. Furthermore, we question how the incorporation of screen media in this experience affects the practice of engaging in digital commentary on television content. Also, we inquire the uptake and interest in so-called {\textquoteleft}second screen applications{\textquoteright}. These applications allow extensions of the primary screen experience on secondary screens (e.g. tablet). The results, based on a sample of 260 tablet users, indicate that there is only a modest uptake and interest in using secondary screens to digitally sharing opinions. However, the use of second screen interaction with television content is not discarded: although there is still little awareness and experience, we notice a moderate interest in these apps.},
  author       = {Courtois, C{\'e}dric and D'heer, Evelien},
  booktitle    = {10th European Interactive TV Conference, Proceedings},
  language     = {eng},
  location     = {Berlin, Germany},
  publisher    = {Ghent University, Department of Communication studies},
  title        = {Second screen applications and tablet users: constellation, awareness, experience, and interest},
  year         = {2012},
}