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Second screen applications and tablet users: constellation, awareness, experience, and interest

Cédric Courtois UGent and Evelien D'heer UGent (2012) 10th European Interactive TV Conference, Proceedings.
abstract
This study investigates how tablet users incorporate multiple media in their television viewing experience. Three patterns are found: (a) only focusing on television, (b) confounding television viewing with screen media (e.g. laptop, tablet) and (c) confounding television viewing with various media, including print and screen media. Furthermore, we question how the incorporation of screen media in this experience affects the practice of engaging in digital commentary on television content. Also, we inquire the uptake and interest in so-called ‘second screen applications’. These applications allow extensions of the primary screen experience on secondary screens (e.g. tablet). The results, based on a sample of 260 tablet users, indicate that there is only a modest uptake and interest in using secondary screens to digitally sharing opinions. However, the use of second screen interaction with television content is not discarded: although there is still little awareness and experience, we notice a moderate interest in these apps.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
10th European Interactive TV Conference, Proceedings
publisher
Ghent University, Department of Communication studies
place of publication
Ghent, Belgium
conference name
10th European Interactive TV Conference (EuroITV - 2012)
conference location
Berlin, Germany
conference start
2012-07-04
conference end
2012-07-06
language
English
UGent publication?
yes
classification
C1
copyright statement
I have retained and own the full copyright for this publication
id
2957829
handle
http://hdl.handle.net/1854/LU-2957829
date created
2012-07-07 01:57:15
date last changed
2012-07-10 14:31:06
@inproceedings{2957829,
  abstract     = {This study investigates how tablet users incorporate multiple media in their television viewing experience. Three patterns are found: (a) only focusing on television, (b) confounding television viewing with screen media (e.g. laptop, tablet) and (c) confounding television viewing with various media, including print and screen media. Furthermore, we question how the incorporation of screen media in this experience affects the practice of engaging in digital commentary on television content. Also, we inquire the uptake and interest in so-called {\textquoteleft}second screen applications{\textquoteright}. These applications allow extensions of the primary screen experience on secondary screens (e.g. tablet). The results, based on a sample of 260 tablet users, indicate that there is only a modest uptake and interest in using secondary screens to digitally sharing opinions. However, the use of second screen interaction with television content is not discarded: although there is still little awareness and experience, we notice a moderate interest in these apps.},
  author       = {Courtois, C{\'e}dric and D'heer, Evelien},
  booktitle    = {10th European Interactive TV Conference, Proceedings},
  language     = {eng},
  location     = {Berlin, Germany},
  publisher    = {Ghent University, Department of Communication studies},
  title        = {Second screen applications and tablet users: constellation, awareness, experience, and interest},
  year         = {2012},
}

Chicago
Courtois, Cédric, and Evelien D’heer. 2012. “Second Screen Applications and Tablet Users: Constellation, Awareness, Experience, and Interest.” In 10th European Interactive TV Conference, Proceedings. Ghent, Belgium: Ghent University, Department of Communication studies.
APA
Courtois, C., & D’heer, E. (2012). Second screen applications and tablet users: constellation, awareness, experience, and interest. 10th European Interactive TV Conference, Proceedings. Presented at the 10th European Interactive TV Conference (EuroITV - 2012), Ghent, Belgium: Ghent University, Department of Communication studies.
Vancouver
1.
Courtois C, D’heer E. Second screen applications and tablet users: constellation, awareness, experience, and interest. 10th European Interactive TV Conference, Proceedings. Ghent, Belgium: Ghent University, Department of Communication studies; 2012.
MLA
Courtois, Cédric, and Evelien D’heer. “Second Screen Applications and Tablet Users: Constellation, Awareness, Experience, and Interest.” 10th European Interactive TV Conference, Proceedings. Ghent, Belgium: Ghent University, Department of Communication studies, 2012. Print.