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The composition and role of convergent technology repertoires in audiovisual media consumption

Cédric Courtois UGent (2012) 10th European Interactive TV Conference, Proceedings.
abstract
This paper departs from the observation that the amount and the nature of technologies affording audiovisual media consumption have increased exponentially in the past years. Therefore, we inquire what patterns of technologies, or technology repertoires, can be statistically derived from a large sample, consisting of three age cohorts. Moreover, drawing upon a socio-cognitive interpretation of uses and gratifications, we question whether different technology repertoires exercise a moderating effect on the extent to which consumption is explained by deliberate outcome expectancies on the one hand and habit on the other. The results indicate three technology repertoires: (a) predominant television viewers, (b) versatile viewers, mixing all kinds of devices and (c) predominant laptop viewers. Further analysis shows that the versatile viewers' consumption is only explained by habit, indicating this behavior to be strongly rooted in their daily routines. In contrast, both other repertoires are explained by expected outcomes as well, indicating a specific deliberation. Finally, drawing upon domestication theory and Norman's notion of perceived affordances, a qualitative follow-up study was set up, aiming to understand the effects found in the quantitative study. The results suggest remarkably strong distinctions in how technologies are socially constructed and how they are implemented in everyday audiovisual media consumption.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
10th European Interactive TV Conference, Proceedings
pages
8 pages
publisher
Ghent University, Department of Communication studies
place of publication
Ghent, Belgium
conference name
10th European Interactive TV Conference (EuroITV - 2012)
conference location
Berlin, Germany
conference start
2012-07-04
conference end
2012-07-06
language
English
UGent publication?
yes
classification
C1
copyright statement
I have retained and own the full copyright for this publication
id
2957824
handle
http://hdl.handle.net/1854/LU-2957824
date created
2012-07-07 01:41:20
date last changed
2012-07-09 14:57:02
@inproceedings{2957824,
  abstract     = {This paper departs from the observation that the amount and the nature of technologies affording audiovisual media consumption have increased exponentially in the past years. Therefore, we inquire what patterns of technologies, or technology repertoires, can be statistically derived from a large sample, consisting of three age cohorts. Moreover, drawing upon a socio-cognitive interpretation of uses and gratifications, we question whether different technology repertoires exercise a moderating effect on the extent to which consumption is explained by deliberate outcome expectancies on the one hand and habit on the other. The results indicate three technology repertoires: (a) predominant television viewers, (b) versatile viewers, mixing all kinds of devices and (c) predominant laptop viewers. Further analysis shows that the versatile viewers' consumption is only explained by habit, indicating this behavior to be strongly rooted in their daily routines. In contrast, both other repertoires are explained by expected outcomes as well, indicating a specific deliberation. Finally, drawing upon domestication theory and Norman's notion of perceived affordances, a qualitative follow-up study was set up, aiming to understand the effects found in the quantitative study. The results suggest remarkably strong distinctions in how technologies are socially constructed and how they are implemented in everyday audiovisual media consumption.},
  author       = {Courtois, C{\'e}dric},
  booktitle    = {10th European Interactive TV Conference, Proceedings},
  language     = {eng},
  location     = {Berlin, Germany},
  pages        = {8},
  publisher    = {Ghent University, Department of Communication studies},
  title        = {The composition and role of convergent technology repertoires in audiovisual media consumption},
  year         = {2012},
}

Chicago
Courtois, Cédric. 2012. “The Composition and Role of Convergent Technology Repertoires in Audiovisual Media Consumption.” In 10th European Interactive TV Conference, Proceedings. Ghent, Belgium: Ghent University, Department of Communication studies.
APA
Courtois, C. (2012). The composition and role of convergent technology repertoires in audiovisual media consumption. 10th European Interactive TV Conference, Proceedings. Presented at the 10th European Interactive TV Conference (EuroITV - 2012), Ghent, Belgium: Ghent University, Department of Communication studies.
Vancouver
1.
Courtois C. The composition and role of convergent technology repertoires in audiovisual media consumption. 10th European Interactive TV Conference, Proceedings. Ghent, Belgium: Ghent University, Department of Communication studies; 2012.
MLA
Courtois, Cédric. “The Composition and Role of Convergent Technology Repertoires in Audiovisual Media Consumption.” 10th European Interactive TV Conference, Proceedings. Ghent, Belgium: Ghent University, Department of Communication studies, 2012. Print.