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Chicago
Geuens, Maggie, and Patrick De Pelsmacker. 1998. “Affect Intensity, Need for Cognition and Television Viewing Behaviour and Preferences.” In Proceedings of the Society for Consumer Psychology Winter Conference, February, Austin, Texas, 51-54. (Universiteit Antwerpen - RUCA, Working Paper 97.18).
APA
Geuens, M., & De Pelsmacker, P. (1998). Affect Intensity, Need for Cognition and Television Viewing Behaviour and Preferences. Proceedings of the Society for Consumer Psychology Winter Conference, February, Austin, Texas, 51-54. (Universiteit Antwerpen - RUCA, Working Paper 97.18).
Vancouver
1.
Geuens M, De Pelsmacker P. Affect Intensity, Need for Cognition and Television Viewing Behaviour and Preferences. Proceedings of the Society for Consumer Psychology Winter Conference, February, Austin, Texas, 51-54. (Universiteit Antwerpen - RUCA, Working Paper 97.18). 1998.
MLA
Geuens, Maggie, and Patrick De Pelsmacker. “Affect Intensity, Need for Cognition and Television Viewing Behaviour and Preferences.” Proceedings of the Society for Consumer Psychology Winter Conference, February, Austin, Texas, 51-54. (Universiteit Antwerpen - RUCA, Working Paper 97.18). 1998. Print.
@inproceedings{294686,
  author       = {Geuens, Maggie and De Pelsmacker, Patrick},
  booktitle    = {Proceedings of the Society for Consumer Psychology Winter Conference, February, Austin, Texas, 51-54. (Universiteit Antwerpen - RUCA, Working Paper 97.18)},
  language     = {eng},
  title        = {Affect Intensity, Need for Cognition and Television Viewing Behaviour and Preferences},
  year         = {1998},
}