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Different markets, different communication strategies? A comparison of the communication effects of alcohol advertisements in Belgium and Poland

Patrick De Pelsmacker (UGent) and Maggie Geuens (UGent)
(1998) INTERNATIONAL MARKETING REVIEW. 15(4). p.277-290
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Chicago
De Pelsmacker, Patrick, and Maggie Geuens. 1998. “Different Markets, Different Communication Strategies? A Comparison of the Communication Effects of Alcohol Advertisements in Belgium and Poland.” International Marketing Review 15 (4): 277–290.
APA
De Pelsmacker, Patrick, & Geuens, M. (1998). Different markets, different communication strategies? A comparison of the communication effects of alcohol advertisements in Belgium and Poland. INTERNATIONAL MARKETING REVIEW, 15(4), 277–290.
Vancouver
1.
De Pelsmacker P, Geuens M. Different markets, different communication strategies? A comparison of the communication effects of alcohol advertisements in Belgium and Poland. INTERNATIONAL MARKETING REVIEW. 1998;15(4):277–90.
MLA
De Pelsmacker, Patrick, and Maggie Geuens. “Different Markets, Different Communication Strategies? A Comparison of the Communication Effects of Alcohol Advertisements in Belgium and Poland.” INTERNATIONAL MARKETING REVIEW 15.4 (1998): 277–290. Print.
@article{294674,
  author       = {De Pelsmacker, Patrick and Geuens, Maggie},
  issn         = {0265-1335},
  journal      = {INTERNATIONAL MARKETING REVIEW},
  language     = {eng},
  number       = {4},
  pages        = {277--290},
  title        = {Different markets, different communication strategies? A comparison of the communication effects of alcohol advertisements in Belgium and Poland},
  volume       = {15},
  year         = {1998},
}