Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
- Author
- JJ JONKER, N PIERSMA and Dirk Van den Poel (UGent)
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-294459
- MLA
- JONKER, JJ, et al. “Joint Optimization of Customer Segmentation and Marketing Policy to Maximize Long-Term Profitability.” EXPERT SYSTEMS WITH APPLICATIONS, vol. 27, no. 2, PERGAMON-ELSEVIER SCIENCE LTD, 2004, pp. 159–68.
- APA
- JONKER, J., PIERSMA, N., & Van den Poel, D. (2004). Joint optimization of customer segmentation and marketing policy to maximize long-term profitability. EXPERT SYSTEMS WITH APPLICATIONS, 27(2), 159–168.
- Chicago author-date
- JONKER, JJ, N PIERSMA, and Dirk Van den Poel. 2004. “Joint Optimization of Customer Segmentation and Marketing Policy to Maximize Long-Term Profitability.” EXPERT SYSTEMS WITH APPLICATIONS 27 (2): 159–68.
- Chicago author-date (all authors)
- JONKER, JJ, N PIERSMA, and Dirk Van den Poel. 2004. “Joint Optimization of Customer Segmentation and Marketing Policy to Maximize Long-Term Profitability.” EXPERT SYSTEMS WITH APPLICATIONS 27 (2): 159–168.
- Vancouver
- 1.JONKER J, PIERSMA N, Van den Poel D. Joint optimization of customer segmentation and marketing policy to maximize long-term profitability. EXPERT SYSTEMS WITH APPLICATIONS. 2004;27(2):159–68.
- IEEE
- [1]J. JONKER, N. PIERSMA, and D. Van den Poel, “Joint optimization of customer segmentation and marketing policy to maximize long-term profitability,” EXPERT SYSTEMS WITH APPLICATIONS, vol. 27, no. 2, pp. 159–168, 2004.
@article{294459,
author = {{JONKER, JJ and PIERSMA, N and Van den Poel, Dirk}},
issn = {{0957-4174}},
journal = {{EXPERT SYSTEMS WITH APPLICATIONS}},
language = {{eng}},
number = {{2}},
pages = {{159--168}},
publisher = {{PERGAMON-ELSEVIER SCIENCE LTD}},
title = {{Joint optimization of customer segmentation and marketing policy to maximize long-term profitability}},
volume = {{27}},
year = {{2004}},
}