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Chicago
De Pelsmacker, Patrick, Maggie Geuens, and H GHESQUIÈRE. 2001. “Explanatory Factors of Recognition and Correct Brand Recall of Radio Commercials.” In Kitchen, P. (ed.), Proceedings of the 6th Conference on Marketing and Corporate Communications, 2001, April, Belfast, 173.
APA
De Pelsmacker, Patrick, Geuens, M., & GHESQUIÈRE, H. (2001). Explanatory factors of recognition and correct brand recall of radio commercials. Kitchen, P. (ed.), Proceedings of the 6th Conference on marketing and corporate communications, 2001, April, Belfast, 173.
Vancouver
1.
De Pelsmacker P, Geuens M, GHESQUIÈRE H. Explanatory factors of recognition and correct brand recall of radio commercials. Kitchen, P. (ed.), Proceedings of the 6th Conference on marketing and corporate communications, 2001, April, Belfast, 173. 2001.
MLA
De Pelsmacker, Patrick, Maggie Geuens, and H GHESQUIÈRE. “Explanatory Factors of Recognition and Correct Brand Recall of Radio Commercials.” Kitchen, P. (ed.), Proceedings of the 6th Conference on Marketing and Corporate Communications, 2001, April, Belfast, 173. 2001. Print.
@inproceedings{294251,
  author       = {De Pelsmacker, Patrick and Geuens, Maggie and GHESQUI{\`E}RE, H},
  booktitle    = {Kitchen, P. (ed.), Proceedings of the 6th Conference on marketing and corporate communications, 2001, April, Belfast, 173},
  language     = {dut},
  title        = {Explanatory factors of recognition and correct brand recall of radio commercials},
  year         = {2001},
}