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Context is de key: media-context en reclame-effectiviteit

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Chicago
De Pelsmacker, Patrick, Maggie Geuens, and P ANCKAERT. 2001. “Context Is De Key: Media-context En Reclame-effectiviteit.” In Management Jaarboek 2001, ed. R. Duyck and C. Van Tilborgh, 84–90. Roeselare: Roularta.
APA
De Pelsmacker, Patrick, Geuens, M., & ANCKAERT, P. (2001). Context is de key: media-context en reclame-effectiviteit. In R. Duyck & C. Van Tilborgh (Eds.), Management Jaarboek 2001 (pp. 84–90). Roeselare: Roularta.
Vancouver
1.
De Pelsmacker P, Geuens M, ANCKAERT P. Context is de key: media-context en reclame-effectiviteit. In: Duyck R, Van Tilborgh C, editors. Management Jaarboek 2001. Roeselare: Roularta; 2001. p. 84–90.
MLA
De Pelsmacker, Patrick, Maggie Geuens, and P ANCKAERT. “Context Is De Key: Media-context En Reclame-effectiviteit.” Management Jaarboek 2001. Ed. R. Duyck & C. Van Tilborgh. Roeselare: Roularta, 2001. 84–90. Print.
@incollection{294249,
  author       = {De Pelsmacker, Patrick and Geuens, Maggie and ANCKAERT, P},
  booktitle    = {Management Jaarboek 2001},
  editor       = {Duyck, R. and Van Tilborgh, C.},
  issn         = {1372-035X},
  language     = {dut},
  pages        = {84--90},
  publisher    = {Roularta},
  title        = {Context is de key: media-context en reclame-effectiviteit},
  year         = {2001},
}