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MLA
De Pelsmacker, Patrick, J VAN DEN BERGH, and R ANCKAERT. “Irritation, Product Type, Consumer Characteristics and Advertising Effectiveness.” Andersson (ed.) : Marketing Research and Practice : Proceedings of the 27th EMAC Conference - Track 4 : Marketing Management and Communication, Stockholm, Mei. 1998. 13–32. Print.
APA
De Pelsmacker, Patrick, VAN DEN BERGH, J., & ANCKAERT, R. (1998). Irritation, product type, consumer characteristics and advertising effectiveness. Andersson (ed.) : Marketing Research and Practice : Proceedings of the 27th EMAC Conference - track 4 : Marketing management and communication, Stockholm, mei (pp. 13–32).
Chicago author-date
De Pelsmacker, Patrick, J VAN DEN BERGH, and R ANCKAERT. 1998. “Irritation, Product Type, Consumer Characteristics and Advertising Effectiveness.” In Andersson (ed.) : Marketing Research and Practice : Proceedings of the 27th EMAC Conference - Track 4 : Marketing Management and Communication, Stockholm, Mei, 13–32.
Chicago author-date (all authors)
De Pelsmacker, Patrick, J VAN DEN BERGH, and R ANCKAERT. 1998. “Irritation, Product Type, Consumer Characteristics and Advertising Effectiveness.” In Andersson (ed.) : Marketing Research and Practice : Proceedings of the 27th EMAC Conference - Track 4 : Marketing Management and Communication, Stockholm, Mei, 13–32.
Vancouver
1.
De Pelsmacker P, VAN DEN BERGH J, ANCKAERT R. Irritation, product type, consumer characteristics and advertising effectiveness. Andersson (ed.) : Marketing Research and Practice : Proceedings of the 27th EMAC Conference - track 4 : Marketing management and communication, Stockholm, mei. 1998. p. 13–32.
IEEE
[1]
P. De Pelsmacker, J. VAN DEN BERGH, and R. ANCKAERT, “Irritation, product type, consumer characteristics and advertising effectiveness,” in Andersson (ed.) : Marketing Research and Practice : Proceedings of the 27th EMAC Conference - track 4 : Marketing management and communication, Stockholm, mei, 1998, pp. 13–32.
@inproceedings{282938,
  author       = {De Pelsmacker, Patrick and VAN DEN BERGH, J and ANCKAERT, R},
  booktitle    = {Andersson (ed.) : Marketing Research and Practice : Proceedings of the 27th EMAC Conference - track 4 : Marketing management and communication, Stockholm, mei},
  language     = {eng},
  pages        = {13--32},
  title        = {Irritation, product type, consumer characteristics and advertising effectiveness},
  year         = {1998},
}