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Successfully integrating direct marketing into the sales cycle

Kristof De Wulf, Niels Schillewaert and Patrick Van Kenhove UGent (1996) Proceedings of the 25th Annual Conference of the European Marketing Academy, Marketing for an expanding Europe, Volume II, Budapest, 14-17 May, pp. 1631-1640.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Proceedings of the 25th Annual Conference of the European Marketing Academy, Marketing for an expanding Europe, Volume II, Budapest, 14-17 May, pp. 1631-1640
language
English
UGent publication?
yes
classification
C1
id
265109
handle
http://hdl.handle.net/1854/LU-265109
date created
2004-05-24 13:31:00
date last changed
2016-12-19 15:34:44
@inproceedings{265109,
  author       = {De Wulf, Kristof and Schillewaert, Niels and Van Kenhove, Patrick},
  booktitle    = {Proceedings of the 25th Annual Conference of the European Marketing Academy, Marketing for an expanding Europe, Volume II, Budapest, 14-17 May, pp. 1631-1640},
  language     = {eng},
  title        = {Successfully integrating direct marketing into the sales cycle},
  year         = {1996},
}

Chicago
De Wulf, Kristof, Niels Schillewaert, and Patrick Van Kenhove. 1996. “Successfully Integrating Direct Marketing into the Sales Cycle.” In Proceedings of the 25th Annual Conference of the European Marketing Academy, Marketing for an Expanding Europe, Volume II, Budapest, 14-17 May, Pp. 1631-1640.
APA
De Wulf, K., Schillewaert, N., & Van Kenhove, P. (1996). Successfully integrating direct marketing into the sales cycle. Proceedings of the 25th Annual Conference of the European Marketing Academy, Marketing for an expanding Europe, Volume II, Budapest, 14-17 May, pp. 1631-1640.
Vancouver
1.
De Wulf K, Schillewaert N, Van Kenhove P. Successfully integrating direct marketing into the sales cycle. Proceedings of the 25th Annual Conference of the European Marketing Academy, Marketing for an expanding Europe, Volume II, Budapest, 14-17 May, pp. 1631-1640. 1996.
MLA
De Wulf, Kristof, Niels Schillewaert, and Patrick Van Kenhove. “Successfully Integrating Direct Marketing into the Sales Cycle.” Proceedings of the 25th Annual Conference of the European Marketing Academy, Marketing for an Expanding Europe, Volume II, Budapest, 14-17 May, Pp. 1631-1640. 1996. Print.