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Chicago
De Wulf, Kristof, Niels Schillewaert, and Patrick Van Kenhove. 1996. “Successfully Integrating Direct Marketing into the Sales Cycle.” In Proceedings of the 25th Annual Conference of the European Marketing Academy, Marketing for an Expanding Europe, Volume II, Budapest, 14-17 May, Pp. 1631-1640.
APA
De Wulf, K., Schillewaert, N., & Van Kenhove, P. (1996). Successfully integrating direct marketing into the sales cycle. Proceedings of the 25th Annual Conference of the European Marketing Academy, Marketing for an expanding Europe, Volume II, Budapest, 14-17 May, pp. 1631-1640.
Vancouver
1.
De Wulf K, Schillewaert N, Van Kenhove P. Successfully integrating direct marketing into the sales cycle. Proceedings of the 25th Annual Conference of the European Marketing Academy, Marketing for an expanding Europe, Volume II, Budapest, 14-17 May, pp. 1631-1640. 1996.
MLA
De Wulf, Kristof, Niels Schillewaert, and Patrick Van Kenhove. “Successfully Integrating Direct Marketing into the Sales Cycle.” Proceedings of the 25th Annual Conference of the European Marketing Academy, Marketing for an Expanding Europe, Volume II, Budapest, 14-17 May, Pp. 1631-1640. 1996. Print.
@inproceedings{265109,
  author       = {De Wulf, Kristof and Schillewaert, Niels and Van Kenhove, Patrick},
  booktitle    = {Proceedings of the 25th Annual Conference of the European Marketing Academy, Marketing for an expanding Europe, Volume II, Budapest, 14-17 May, pp. 1631-1640},
  language     = {eng},
  title        = {Successfully integrating direct marketing into the sales cycle},
  year         = {1996},
}