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Strategic marketing research

Tammo HA Bijmolt, Rudolf Frambach and Theo MM Verhallen (1996) JOURNAL OF MARKETING MANAGEMENT. 13(1-3). p.83-98
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
journal title
JOURNAL OF MARKETING MANAGEMENT
J. Mark. Manage.
volume
13
issue
1-3
issue title
Exploring marketing planning
pages
83 - 98
ISSN
0267-257X
DOI
10.1080/0267257X.1996.9964402
language
English
UGent publication?
yes
classification
A2
id
265089
handle
http://hdl.handle.net/1854/LU-265089
date created
2004-05-24 13:31:00
date last changed
2016-12-19 15:45:01
@article{265089,
  author       = {Bijmolt, Tammo HA and Frambach, Rudolf and Verhallen, Theo MM},
  issn         = {0267-257X},
  journal      = {JOURNAL OF MARKETING MANAGEMENT},
  language     = {eng},
  number       = {1-3},
  pages        = {83--98},
  title        = {Strategic marketing research},
  url          = {http://dx.doi.org/10.1080/0267257X.1996.9964402},
  volume       = {13},
  year         = {1996},
}

Chicago
Bijmolt, Tammo HA, Rudolf Frambach, and Theo MM Verhallen. 1996. “Strategic Marketing Research.” Journal of Marketing Management 13 (1-3): 83–98.
APA
Bijmolt, T. H., Frambach, R., & Verhallen, T. M. (1996). Strategic marketing research. JOURNAL OF MARKETING MANAGEMENT, 13(1-3), 83–98.
Vancouver
1.
Bijmolt TH, Frambach R, Verhallen TM. Strategic marketing research. JOURNAL OF MARKETING MANAGEMENT. 1996;13(1-3):83–98.
MLA
Bijmolt, Tammo HA, Rudolf Frambach, and Theo MM Verhallen. “Strategic Marketing Research.” JOURNAL OF MARKETING MANAGEMENT 13.1-3 (1996): 83–98. Print.