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Information styles of marketing and research-and-development personnel during technological innovation projects

Rudy Moenaert, Dirk Deschoolmeester (UGent) , A De Meyer and WE Souder
(1992) R & D MANAGEMENT. 22(1). p.21-39
Author
Organization
Abstract
The research question in the present article can be phrased in the following way: what are the elements which influence the perception of the utility of information received from another function? A field study research has been conducted in 40 Belgian companies. In each company, we have studied two on-going innovation projects (one planning project, one development project). Crossfunctional communication behaviours at the R&D/marketing interface have been measured by means of mailed structured questionnaires. Three-hundred and eighty-six questionnaires have been returned. The data analyses show that there are four underlying information dimensions, i.e. the perceived relevance, the perceived comprehensibility, the perceived novelty and the perceived credibility of information. We also discuss some contingency variables (function of the message receiver, stage in the innovation process) that might moderate the impact of these dimensions. It will be shown that the interaction between source and receiver has a significant impact on the perceived credibility, the perceived comprehensibility and the perceived novelty of the received information.
Keywords
TASK, DECISION MAKERS, ORGANIZATIONAL COMMUNICATION, SATISFACTION, CREDIBILITY, PERFORMANCE, INTERFACE, MODEL

Citation

Please use this url to cite or link to this publication:

MLA
Moenaert, Rudy, et al. “Information Styles of Marketing and Research-and-Development Personnel during Technological Innovation Projects.” R & D MANAGEMENT, vol. 22, no. 1, 1992, pp. 21–39, doi:10.1111/j.1467-9310.1992.tb00786.x.
APA
Moenaert, R., Deschoolmeester, D., De Meyer, A., & Souder, W. (1992). Information styles of marketing and research-and-development personnel during technological innovation projects. R & D MANAGEMENT, 22(1), 21–39. https://doi.org/10.1111/j.1467-9310.1992.tb00786.x
Chicago author-date
Moenaert, Rudy, Dirk Deschoolmeester, A De Meyer, and WE Souder. 1992. “Information Styles of Marketing and Research-and-Development Personnel during Technological Innovation Projects.” R & D MANAGEMENT 22 (1): 21–39. https://doi.org/10.1111/j.1467-9310.1992.tb00786.x.
Chicago author-date (all authors)
Moenaert, Rudy, Dirk Deschoolmeester, A De Meyer, and WE Souder. 1992. “Information Styles of Marketing and Research-and-Development Personnel during Technological Innovation Projects.” R & D MANAGEMENT 22 (1): 21–39. doi:10.1111/j.1467-9310.1992.tb00786.x.
Vancouver
1.
Moenaert R, Deschoolmeester D, De Meyer A, Souder W. Information styles of marketing and research-and-development personnel during technological innovation projects. R & D MANAGEMENT. 1992;22(1):21–39.
IEEE
[1]
R. Moenaert, D. Deschoolmeester, A. De Meyer, and W. Souder, “Information styles of marketing and research-and-development personnel during technological innovation projects,” R & D MANAGEMENT, vol. 22, no. 1, pp. 21–39, 1992.
@article{240970,
  abstract     = {{The research question in the present article can be phrased in the following way: what are the elements which influence the perception of the utility of information received from another function? A field study research has been conducted in 40 Belgian companies. In each company, we have studied two on-going innovation projects (one planning project, one development project). Crossfunctional communication behaviours at the R&D/marketing interface have been measured by means of mailed structured questionnaires. Three-hundred and eighty-six questionnaires have been returned. The data analyses show that there are four underlying information dimensions, i.e. the perceived relevance, the perceived comprehensibility, the perceived novelty and the perceived credibility of information. We also discuss some contingency variables (function of the message receiver, stage in the innovation process) that might moderate the impact of these dimensions. It will be shown that the interaction between source and receiver has a significant impact on the perceived credibility, the perceived comprehensibility and the perceived novelty of the received information.}},
  author       = {{Moenaert, Rudy and Deschoolmeester, Dirk and De Meyer, A and Souder, WE}},
  issn         = {{0033-6807}},
  journal      = {{R & D MANAGEMENT}},
  keywords     = {{TASK,DECISION MAKERS,ORGANIZATIONAL COMMUNICATION,SATISFACTION,CREDIBILITY,PERFORMANCE,INTERFACE,MODEL}},
  language     = {{eng}},
  number       = {{1}},
  pages        = {{21--39}},
  title        = {{Information styles of marketing and research-and-development personnel during technological innovation projects}},
  url          = {{http://doi.org/10.1111/j.1467-9310.1992.tb00786.x}},
  volume       = {{22}},
  year         = {{1992}},
}
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