
Listen, I am not in the mood but these words matter...to me at least: coping with ambivalence through spreading word-of-mouth
- Author
- Nico Heuvinck (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent)
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-2153473
- Chicago
- Heuvinck, Nico, Iris Vermeir, and Maggie Geuens. 2012. “Listen, I Am Not in the Mood but These Words Matter...to Me at Least: Coping with Ambivalence Through Spreading Word-of-mouth.” In Proceedings of the 2012 SCP Conference.
- APA
- Heuvinck, N., Vermeir, I., & Geuens, M. (2012). Listen, I am not in the mood but these words matter...to me at least: coping with ambivalence through spreading word-of-mouth. Proceedings of the 2012 SCP conference. Presented at the SCP winter conference.
- Vancouver
- 1.Heuvinck N, Vermeir I, Geuens M. Listen, I am not in the mood but these words matter...to me at least: coping with ambivalence through spreading word-of-mouth. Proceedings of the 2012 SCP conference. 2012.
- MLA
- Heuvinck, Nico, Iris Vermeir, and Maggie Geuens. “Listen, I Am Not in the Mood but These Words Matter...to Me at Least: Coping with Ambivalence Through Spreading Word-of-mouth.” Proceedings of the 2012 SCP Conference. 2012. Print.
@inproceedings{2153473, author = {Heuvinck, Nico and Vermeir, Iris and Geuens, Maggie}, booktitle = {Proceedings of the 2012 SCP conference}, language = {eng}, location = {Las Vegas, NV, USA}, title = {Listen, I am not in the mood but these words matter...to me at least: coping with ambivalence through spreading word-of-mouth}, year = {2012}, }