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Organic meat marketing

Ellen Van Loo UGent, Vincenzina Caputo, Rodolfo M Nayga, Maurizio Canavari and Steven C Ricke (2012) Organic meat production and processing. In IFT Press p.67-85
abstract
This chapter discusses the marketing aspect of organic meat. Many factors influence the organic food purchase behavior and these factors are described. With organic meat being sold for high premium prices, the consumers' willingness to pay for these products is an important attribute to determine the potential of these products. Sociodemographic variables of the organic food consumers are described to get an overview of the organic consumer profile.
Please use this url to cite or link to this publication:
author
organization
year
type
bookChapter
publication status
published
subject
keyword
local, natural, consumer perceptions, organic meat, willingness to pay, marketing
book title
Organic meat production and processing
editor
Steven C Ricke, Ellen Van Loo UGent, Michael G Johnson and Corliss A O'Bryan
series title
IFT Press
pages
67 - 85
publisher
Wiley-Blackwell
place of publication
Oxford, UK
ISBN
9780813821269
9781118229088
DOI
10.1002/9781118229088.ch5
language
English
UGent publication?
yes
classification
B2
copyright statement
I have transferred the copyright for this publication to the publisher
VABB id
c:vabb:338179
VABB type
VABB-4
id
2068674
handle
http://hdl.handle.net/1854/LU-2068674
date created
2012-03-19 11:09:03
date last changed
2012-05-11 09:06:05
@incollection{2068674,
  abstract     = {This chapter discusses the marketing aspect of organic meat. Many factors influence the organic food purchase behavior and these factors are described. With organic meat being sold for high premium prices, the consumers' willingness to pay for these products is an important attribute to determine the potential of these products. Sociodemographic variables of the organic food consumers are described to get an overview of the organic consumer profile.},
  author       = {Van Loo, Ellen and Caputo, Vincenzina  and Nayga, Rodolfo M and Canavari, Maurizio and Ricke, Steven C},
  booktitle    = {Organic meat production and processing},
  editor       = {Ricke, Steven C and Van Loo, Ellen and Johnson, Michael G and O'Bryan, Corliss A},
  isbn         = {9780813821269},
  keyword      = {local,natural,consumer perceptions,organic meat,willingness to pay,marketing},
  language     = {eng},
  pages        = {67--85},
  publisher    = {Wiley-Blackwell},
  series       = {IFT Press},
  title        = {Organic meat marketing},
  url          = {http://dx.doi.org/10.1002/9781118229088.ch5},
  year         = {2012},
}

Chicago
Van Loo, Ellen, Vincenzina Caputo, Rodolfo M Nayga, Maurizio Canavari, and Steven C Ricke. 2012. “Organic Meat Marketing.” In Organic Meat Production and Processing, ed. Steven C Ricke, Ellen Van Loo, Michael G Johnson, and Corliss A O’Bryan, 67–85. Oxford, UK: Wiley-Blackwell.
APA
Van Loo, E., Caputo, V., Nayga, R. M., Canavari, M., & Ricke, S. C. (2012). Organic meat marketing. In S. C. Ricke, E. Van Loo, M. G. Johnson, & C. A. O’Bryan (Eds.), Organic meat production and processing (pp. 67–85). Oxford, UK: Wiley-Blackwell.
Vancouver
1.
Van Loo E, Caputo V, Nayga RM, Canavari M, Ricke SC. Organic meat marketing. In: Ricke SC, Van Loo E, Johnson MG, O’Bryan CA, editors. Organic meat production and processing. Oxford, UK: Wiley-Blackwell; 2012. p. 67–85.
MLA
Van Loo, Ellen, Vincenzina Caputo, Rodolfo M Nayga, et al. “Organic Meat Marketing.” Organic Meat Production and Processing. Ed. Steven C Ricke et al. Oxford, UK: Wiley-Blackwell, 2012. 67–85. Print.