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Abstract
This chapter discusses the marketing aspect of organic meat. Many factors influence the organic food purchase behavior and these factors are described. With organic meat being sold for high premium prices, the consumers' willingness to pay for these products is an important attribute to determine the potential of these products. Sociodemographic variables of the organic food consumers are described to get an overview of the organic consumer profile.
Keywords
natural, local, consumer perceptions, organic meat, willingness to pay, marketing

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Citation

Please use this url to cite or link to this publication:

Chicago
Van Loo, Ellen, Vincenzina Caputo, Rodolfo M Nayga, Maurizio Canavari, and Steven C Ricke. 2012. “Organic Meat Marketing.” In Organic Meat Production and Processing, ed. Steven C Ricke, Ellen Van Loo, Michael G Johnson, and Corliss A O’Bryan, 67–85. Oxford, UK: Wiley-Blackwell.
APA
Van Loo, E., Caputo, V., Nayga, R. M., Canavari, M., & Ricke, S. C. (2012). Organic meat marketing. In Steven C Ricke, E. Van Loo, M. G. Johnson, & C. A. O’Bryan (Eds.), Organic meat production and processing (pp. 67–85). Oxford, UK: Wiley-Blackwell.
Vancouver
1.
Van Loo E, Caputo V, Nayga RM, Canavari M, Ricke SC. Organic meat marketing. In: Ricke SC, Van Loo E, Johnson MG, O’Bryan CA, editors. Organic meat production and processing. Oxford, UK: Wiley-Blackwell; 2012. p. 67–85.
MLA
Van Loo, Ellen, Vincenzina Caputo, Rodolfo M Nayga, et al. “Organic Meat Marketing.” Organic Meat Production and Processing. Ed. Steven C Ricke et al. Oxford, UK: Wiley-Blackwell, 2012. 67–85. Print.
@incollection{2068674,
  abstract     = {This chapter discusses the marketing aspect of organic meat. Many factors influence the organic food purchase behavior and these factors are described. With organic meat being sold for high premium prices, the consumers' willingness to pay for these products is an important attribute to determine the potential of these products. Sociodemographic variables of the organic food consumers are described to get an overview of the organic consumer profile.},
  author       = {Van Loo, Ellen and Caputo, Vincenzina  and Nayga, Rodolfo M and Canavari, Maurizio and Ricke, Steven C},
  booktitle    = {Organic meat production and processing},
  editor       = {Ricke, Steven C and Van Loo, Ellen and Johnson, Michael G and O'Bryan, Corliss A},
  isbn         = {9781118229088},
  keyword      = {natural,local,consumer perceptions,organic meat,willingness to pay,marketing},
  language     = {eng},
  pages        = {67--85},
  publisher    = {Wiley-Blackwell},
  series       = {IFT Press},
  title        = {Organic meat marketing},
  url          = {http://dx.doi.org/10.1002/9781118229088.ch5},
  year         = {2012},
}

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