Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks
(2012) Proceedings of the 41st European Marketing Academy conference.
Please use this url to cite or link to this publication:
http://hdl.handle.net/1854/LU-2067150
- author
- Simon Quaschning, Mario Pandelaere UGent and Iris Vermeir UGent
- organization
- year
- 2012
- type
- conference
- publication status
- published
- subject
- keyword
- processing fluency, attribute weights, rankings, conversational logic
- in
- Proceedings of the 41st European Marketing Academy conference
- editor
- E Martinelli and S Grappi
- pages
- 6 pages
- publisher
- European Marketing Academy (EMAC)
- conference name
- 41st Annual conference of the European Marketing Academy (EMAC 2012)
- conference location
- Lisbon, Portugal
- conference start
- 2012-05-22
- conference end
- 2012-05-25
- ISBN
- 9789897320040
- language
- English
- UGent publication?
- yes
- classification
- C1
- copyright statement
- I have transferred the copyright for this publication to the publisher
- id
- 2067150
- handle
- http://hdl.handle.net/1854/LU-2067150
- date created
- 2012-03-15 11:59:27
- date last changed
- 2016-12-19 15:36:40
@inproceedings{2067150,
author = {Quaschning, Simon and Pandelaere, Mario and Vermeir, Iris},
booktitle = {Proceedings of the 41st European Marketing Academy conference},
editor = {Martinelli, E and Grappi, S},
isbn = {9789897320040},
keyword = {processing fluency,attribute weights,rankings,conversational logic},
language = {eng},
location = {Lisbon, Portugal},
pages = {6},
publisher = {European Marketing Academy (EMAC)},
title = {Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks},
year = {2012},
}
- Chicago
- Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. 2012. “Easy on the Mind: How Rankings Influence Attribute Weights in Multi-attribute Decision Tasks.” In Proceedings of the 41st European Marketing Academy Conference, ed. E Martinelli and S Grappi. European Marketing Academy (EMAC).
- APA
- Quaschning, S., Pandelaere, M., & Vermeir, I. (2012). Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks. In E. Martinelli & S. Grappi (Eds.), Proceedings of the 41st European Marketing Academy conference. Presented at the 41st Annual conference of the European Marketing Academy (EMAC 2012), European Marketing Academy (EMAC).
- Vancouver
- 1.Quaschning S, Pandelaere M, Vermeir I. Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks. In: Martinelli E, Grappi S, editors. Proceedings of the 41st European Marketing Academy conference. European Marketing Academy (EMAC); 2012.
- MLA
- Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. “Easy on the Mind: How Rankings Influence Attribute Weights in Multi-attribute Decision Tasks.” Proceedings of the 41st European Marketing Academy Conference. Ed. E Martinelli & S Grappi. European Marketing Academy (EMAC), 2012. Print.