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Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks

Simon Quaschning (UGent) , Mario Pandelaere (UGent) and Iris Vermeir (UGent)
(2012) Proceedings of the 41st European Marketing Academy conference.
Author
Organization
Keywords
processing fluency, attribute weights, rankings, conversational logic

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Citation

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MLA
Quaschning, Simon, et al. “Easy on the Mind: How Rankings Influence Attribute Weights in Multi-Attribute Decision Tasks.” Proceedings of the 41st European Marketing Academy Conference, edited by E Martinelli and S Grappi, European Marketing Academy (EMAC), 2012.
APA
Quaschning, S., Pandelaere, M., & Vermeir, I. (2012). Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks. In E. Martinelli & S. Grappi (Eds.), Proceedings of the 41st European Marketing Academy conference. Lisbon, Portugal: European Marketing Academy (EMAC).
Chicago author-date
Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. 2012. “Easy on the Mind: How Rankings Influence Attribute Weights in Multi-Attribute Decision Tasks.” In Proceedings of the 41st European Marketing Academy Conference, edited by E Martinelli and S Grappi. European Marketing Academy (EMAC).
Chicago author-date (all authors)
Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. 2012. “Easy on the Mind: How Rankings Influence Attribute Weights in Multi-Attribute Decision Tasks.” In Proceedings of the 41st European Marketing Academy Conference, ed by. E Martinelli and S Grappi. European Marketing Academy (EMAC).
Vancouver
1.
Quaschning S, Pandelaere M, Vermeir I. Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks. In: Martinelli E, Grappi S, editors. Proceedings of the 41st European Marketing Academy conference. European Marketing Academy (EMAC); 2012.
IEEE
[1]
S. Quaschning, M. Pandelaere, and I. Vermeir, “Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks,” in Proceedings of the 41st European Marketing Academy conference, Lisbon, Portugal, 2012.
@inproceedings{2067150,
  author       = {{Quaschning, Simon and Pandelaere, Mario and Vermeir, Iris}},
  booktitle    = {{Proceedings of the 41st European Marketing Academy conference}},
  editor       = {{Martinelli, E and Grappi, S}},
  isbn         = {{9789897320040}},
  keywords     = {{processing fluency,attribute weights,rankings,conversational logic}},
  language     = {{eng}},
  location     = {{Lisbon, Portugal}},
  pages        = {{6}},
  publisher    = {{European Marketing Academy (EMAC)}},
  title        = {{Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks}},
  year         = {{2012}},
}