Ghent University Academic Bibliography

@inproceedings{2067150,
  abstract     = {This research examines two alternative mechanisms through which rankings may influence attribute weights. While the choice of sorting attribute may serve as a sign of relevance (conversational norms mechanism), consumers could also deduce importance from the ease of processing (comparison fluency mechanism). In four studies we provide evidence for the fluency mechanism. We demonstrate that rankings only influence the weight of less interpretable attributes (study 1). Moreover, the effect increases under a cognitive load manipulation (study 2) and decreases when interpretability is facilitated (study 3). Using eye-movement data, we show that ease of comparison mediates the sorting effect (study 4).},
  author       = {Quaschning, Simon and Pandelaere, Mario and Vermeir, Iris},
  booktitle    = {Proceedings of the 41st European Marketing Academy conference},
  editor       = {Martinelli, E and Grappi, S},
  isbn         = {9789897320040},
  keyword      = {attribute weights,conversational logic,processing fluency,rankings},
  language     = {eng},
  location     = {Lisbon, Portugal},
  pages        = {6},
  publisher    = {European Marketing Academy (EMAC)},
  title        = {Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks},
  year         = {2012},
}

Chicago

Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. 2012. “Easy on the Mind: How Rankings Influence Attribute Weights in Multi-attribute Decision Tasks.” In Proceedings of the 41st European Marketing Academy Conference, ed. E Martinelli and S Grappi. European Marketing Academy (EMAC).

APA

Quaschning, S., Pandelaere, M., & Vermeir, I. (2012). Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks. In E. Martinelli & S. Grappi (Eds.), Proceedings of the 41st European Marketing Academy conference. Presented at the 41st Annual conference of the European Marketing Academy (EMAC 2012), European Marketing Academy (EMAC).

Vancouver

1.

Quaschning S, Pandelaere M, Vermeir I. Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks. In: Martinelli E, Grappi S, editors. Proceedings of the 41st European Marketing Academy conference. European Marketing Academy (EMAC); 2012.

MLA

Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. “Easy on the Mind: How Rankings Influence Attribute Weights in Multi-attribute Decision Tasks.” Proceedings of the 41st European Marketing Academy Conference. Ed. E Martinelli & S Grappi. European Marketing Academy (EMAC), 2012. Print.