
Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks
- Author
- Simon Quaschning (UGent) , Mario Pandelaere (UGent) and Iris Vermeir (UGent)
- Organization
- Keywords
- processing fluency, attribute weights, rankings, conversational logic
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EMAC2012 Easy on the mind.pdf
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-2067150
- MLA
- Quaschning, Simon, et al. “Easy on the Mind: How Rankings Influence Attribute Weights in Multi-Attribute Decision Tasks.” Proceedings of the 41st European Marketing Academy Conference, edited by E Martinelli and S Grappi, European Marketing Academy (EMAC), 2012.
- APA
- Quaschning, S., Pandelaere, M., & Vermeir, I. (2012). Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks. In E. Martinelli & S. Grappi (Eds.), Proceedings of the 41st European Marketing Academy conference. Lisbon, Portugal: European Marketing Academy (EMAC).
- Chicago author-date
- Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. 2012. “Easy on the Mind: How Rankings Influence Attribute Weights in Multi-Attribute Decision Tasks.” In Proceedings of the 41st European Marketing Academy Conference, edited by E Martinelli and S Grappi. European Marketing Academy (EMAC).
- Chicago author-date (all authors)
- Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. 2012. “Easy on the Mind: How Rankings Influence Attribute Weights in Multi-Attribute Decision Tasks.” In Proceedings of the 41st European Marketing Academy Conference, ed by. E Martinelli and S Grappi. European Marketing Academy (EMAC).
- Vancouver
- 1.Quaschning S, Pandelaere M, Vermeir I. Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks. In: Martinelli E, Grappi S, editors. Proceedings of the 41st European Marketing Academy conference. European Marketing Academy (EMAC); 2012.
- IEEE
- [1]S. Quaschning, M. Pandelaere, and I. Vermeir, “Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks,” in Proceedings of the 41st European Marketing Academy conference, Lisbon, Portugal, 2012.
@inproceedings{2067150, author = {{Quaschning, Simon and Pandelaere, Mario and Vermeir, Iris}}, booktitle = {{Proceedings of the 41st European Marketing Academy conference}}, editor = {{Martinelli, E and Grappi, S}}, isbn = {{9789897320040}}, keywords = {{processing fluency,attribute weights,rankings,conversational logic}}, language = {{eng}}, location = {{Lisbon, Portugal}}, pages = {{6}}, publisher = {{European Marketing Academy (EMAC)}}, title = {{Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks}}, year = {{2012}}, }