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The use of rankings in uncertainty reduction efforts: a basis paradigm

Simon Quaschning (UGent) , Mario Pandelaere (UGent) and Iris Vermeir (UGent)
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Abstract
Rankings are widely used but little research has examined their influence on consumer decision making. Nevertheless, rankings may play an important role in an uncertain choice situation. Consistent with this speculation, this study shows that rankings inform consumer preferences. Still, their effect depends on several consumer characteristics.
Keywords
uncertainty, Rankings, decision making

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Please use this url to cite or link to this publication:

MLA
Quaschning, Simon, et al. “The Use of Rankings in Uncertainty Reduction Efforts: A Basis Paradigm.” ADVANCES IN CONSUMER RESEARCH, vol. 38, Association for Consumer Research, 2010.
APA
Quaschning, S., Pandelaere, M., & Vermeir, I. (2010). The use of rankings in uncertainty reduction efforts: a basis paradigm. In ADVANCES IN CONSUMER RESEARCH (Vol. 38). Duluth, MN, USA: Association for Consumer Research.
Chicago author-date
Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. 2010. “The Use of Rankings in Uncertainty Reduction Efforts: A Basis Paradigm.” In ADVANCES IN CONSUMER RESEARCH. Vol. 38. Duluth, MN, USA: Association for Consumer Research.
Chicago author-date (all authors)
Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. 2010. “The Use of Rankings in Uncertainty Reduction Efforts: A Basis Paradigm.” In ADVANCES IN CONSUMER RESEARCH. Vol. 38. Duluth, MN, USA: Association for Consumer Research.
Vancouver
1.
Quaschning S, Pandelaere M, Vermeir I. The use of rankings in uncertainty reduction efforts: a basis paradigm. In: ADVANCES IN CONSUMER RESEARCH. Duluth, MN, USA: Association for Consumer Research; 2010.
IEEE
[1]
S. Quaschning, M. Pandelaere, and I. Vermeir, “The use of rankings in uncertainty reduction efforts: a basis paradigm,” in ADVANCES IN CONSUMER RESEARCH, Jacksonville, FL, USA, 2010, vol. 38.
@inproceedings{2067123,
  abstract     = {{Rankings are widely used but little research has examined their influence on consumer decision making. Nevertheless, rankings may play an important role in an uncertain choice situation. Consistent with this speculation, this study shows that rankings inform consumer preferences. Still, their effect depends on several consumer characteristics.}},
  author       = {{Quaschning, Simon and Pandelaere, Mario and Vermeir, Iris}},
  booktitle    = {{ADVANCES IN CONSUMER RESEARCH}},
  issn         = {{0098-9258}},
  keywords     = {{uncertainty,Rankings,decision making}},
  language     = {{eng}},
  location     = {{Jacksonville, FL, USA}},
  publisher    = {{Association for Consumer Research}},
  title        = {{The use of rankings in uncertainty reduction efforts: a basis paradigm}},
  url          = {{http://www.acrwebsite.org/volumes/display.asp?id=16076}},
  volume       = {{38}},
  year         = {{2010}},
}