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What determines customers' evaluation of online reviews? The role of review and product characteristics

Simon Quaschning (UGent) , Mario Pandelaere (UGent) and Iris Vermeir (UGent)
(2010) ADVANCES IN CONSUMER RESEARCH. 38.
Author
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Abstract
Online reviews play an important role in the uncertainty reduction efforts of customers. In this study we investigate which factors influence the customers’ evaluation of online reviews and prove that both product and review characteristics play a role in the perceived helpfulness.
Keywords
helpfulness, uncertainty reduction, choice uncertainty, Customer reviews

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MLA
Quaschning, Simon, et al. “What Determines Customers’ Evaluation of Online Reviews? The Role of Review and Product Characteristics.” ADVANCES IN CONSUMER RESEARCH, vol. 38, Association for Consumer Research, 2010.
APA
Quaschning, S., Pandelaere, M., & Vermeir, I. (2010). What determines customers’ evaluation of online reviews? The role of review and product characteristics. ADVANCES IN CONSUMER RESEARCH, 38. Duluth, MN, USA: Association for Consumer Research.
Chicago author-date
Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. 2010. “What Determines Customers’ Evaluation of Online Reviews? The Role of Review and Product Characteristics.” In ADVANCES IN CONSUMER RESEARCH. Vol. 38. Duluth, MN, USA: Association for Consumer Research.
Chicago author-date (all authors)
Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. 2010. “What Determines Customers’ Evaluation of Online Reviews? The Role of Review and Product Characteristics.” In ADVANCES IN CONSUMER RESEARCH. Vol. 38. Duluth, MN, USA: Association for Consumer Research.
Vancouver
1.
Quaschning S, Pandelaere M, Vermeir I. What determines customers’ evaluation of online reviews? The role of review and product characteristics. In: ADVANCES IN CONSUMER RESEARCH. Duluth, MN, USA: Association for Consumer Research; 2010.
IEEE
[1]
S. Quaschning, M. Pandelaere, and I. Vermeir, “What determines customers’ evaluation of online reviews? The role of review and product characteristics,” in ADVANCES IN CONSUMER RESEARCH, Jacksonville, FL, USA, 2010, vol. 38.
@inproceedings{2067097,
  abstract     = {{Online reviews play an important role in the uncertainty reduction efforts of customers. In this study we investigate which factors influence the customers’ evaluation of online reviews and prove that both product and review characteristics play a role in the perceived helpfulness.}},
  author       = {{Quaschning, Simon and Pandelaere, Mario and Vermeir, Iris}},
  booktitle    = {{ADVANCES IN CONSUMER RESEARCH}},
  issn         = {{0098-9258}},
  keywords     = {{helpfulness,uncertainty reduction,choice uncertainty,Customer reviews}},
  language     = {{eng}},
  location     = {{Jacksonville, FL, USA}},
  publisher    = {{Association for Consumer Research}},
  title        = {{What determines customers' evaluation of online reviews? The role of review and product characteristics}},
  url          = {{http://www.acrwebsite.org/volumes/display.asp?id=16360}},
  volume       = {{38}},
  year         = {{2010}},
}