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The general theory of marketing ethics and Machiavellianism: some comments

Patrick Van Kenhove (UGent) and Tine De Bock (UGent)
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MLA
Van Kenhove, Patrick, and Tine De Bock. “The General Theory of Marketing Ethics and Machiavellianism: Some Comments.” Legends in Marketing : Shelby Hunt : Macromarketing, Ethics, and Social Responsibility : the Development Period. Ed. Jagdish N Sheth & Scott J Vitell. Vol. 5. New Delhi, India: Sage Publications India Pvt Ltd, 2011. 217–229. Print.
APA
Van Kenhove, P., & De Bock, T. (2011). The general theory of marketing ethics and Machiavellianism: some comments. In J. N. Sheth & S. J. Vitell (Eds.), Legends in marketing : Shelby Hunt : macromarketing, ethics, and social responsibility : the development period (Vol. 5, pp. 217–229). New Delhi, India: Sage Publications India Pvt Ltd.
Chicago author-date
Van Kenhove, Patrick, and Tine De Bock. 2011. “The General Theory of Marketing Ethics and Machiavellianism: Some Comments.” In Legends in Marketing : Shelby Hunt : Macromarketing, Ethics, and Social Responsibility : the Development Period, ed. Jagdish N Sheth and Scott J Vitell, 5:217–229. New Delhi, India: Sage Publications India Pvt Ltd.
Chicago author-date (all authors)
Van Kenhove, Patrick, and Tine De Bock. 2011. “The General Theory of Marketing Ethics and Machiavellianism: Some Comments.” In Legends in Marketing : Shelby Hunt : Macromarketing, Ethics, and Social Responsibility : the Development Period, ed. Jagdish N Sheth and Scott J Vitell, 5:217–229. New Delhi, India: Sage Publications India Pvt Ltd.
Vancouver
1.
Van Kenhove P, De Bock T. The general theory of marketing ethics and Machiavellianism: some comments. In: Sheth JN, Vitell SJ, editors. Legends in marketing : Shelby Hunt : macromarketing, ethics, and social responsibility : the development period. New Delhi, India: Sage Publications India Pvt Ltd; 2011. p. 217–29.
IEEE
[1]
P. Van Kenhove and T. De Bock, “The general theory of marketing ethics and Machiavellianism: some comments,” in Legends in marketing : Shelby Hunt : macromarketing, ethics, and social responsibility : the development period, vol. 5, J. N. Sheth and S. J. Vitell, Eds. New Delhi, India: Sage Publications India Pvt Ltd, 2011, pp. 217–229.
@incollection{2064907,
  author       = {{Van Kenhove, Patrick and De Bock, Tine}},
  booktitle    = {{Legends in marketing : Shelby Hunt : macromarketing, ethics, and social responsibility : the development period}},
  editor       = {{Sheth, Jagdish N and Vitell, Scott J}},
  isbn         = {{9788132105206}},
  language     = {{eng}},
  pages        = {{217--229}},
  publisher    = {{Sage Publications India Pvt Ltd}},
  title        = {{The general theory of marketing ethics and Machiavellianism: some comments}},
  volume       = {{5}},
  year         = {{2011}},
}