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The general theory of marketing ethics and Machiavellianism: some comments

Patrick Van Kenhove UGent and Tine De Bock UGent (2011) Legends in marketing : Shelby Hunt : macromarketing, ethics, and social responsibility : the development period. 5. p.217-229
Please use this url to cite or link to this publication:
author
organization
year
type
bookChapter
publication status
published
subject
book title
Legends in marketing : Shelby Hunt : macromarketing, ethics, and social responsibility : the development period
editor
Jagdish N Sheth and Scott J Vitell
volume
5
pages
217 - 229
publisher
Sage Publications India Pvt Ltd
place of publication
New Delhi, India
ISBN
9788132105206
language
English
UGent publication?
yes
classification
B2
copyright statement
I have transferred the copyright for this publication to the publisher
VABB id
c:vabb:338171
VABB type
VABB-4
id
2064907
handle
http://hdl.handle.net/1854/LU-2064907
alternative location
http://www.uk.sagepub.com/books/Book235570
date created
2012-03-13 09:40:28
date last changed
2012-05-15 12:21:35
@incollection{2064907,
  author       = {Van Kenhove, Patrick and De Bock, Tine},
  booktitle    = {Legends in marketing : Shelby Hunt : macromarketing, ethics, and social responsibility : the development period},
  editor       = {Sheth, Jagdish N and Vitell, Scott J},
  isbn         = {9788132105206},
  language     = {eng},
  pages        = {217--229},
  publisher    = {Sage Publications India Pvt Ltd},
  title        = {The general theory of marketing ethics and Machiavellianism: some comments},
  url          = {http://www.uk.sagepub.com/books/Book235570},
  volume       = {5},
  year         = {2011},
}

Chicago
Van Kenhove, Patrick, and Tine De Bock. 2011. “The General Theory of Marketing Ethics and Machiavellianism: Some Comments.” In Legends in Marketing : Shelby Hunt : Macromarketing, Ethics, and Social Responsibility : the Development Period, ed. Jagdish N Sheth and Scott J Vitell, 5:217–229. New Delhi, India: Sage Publications India Pvt Ltd.
APA
Van Kenhove, P., & De Bock, T. (2011). The general theory of marketing ethics and Machiavellianism: some comments. In J. N. Sheth & S. J. Vitell (Eds.), Legends in marketing : Shelby Hunt : macromarketing, ethics, and social responsibility : the development period (Vol. 5, pp. 217–229). New Delhi, India: Sage Publications India Pvt Ltd.
Vancouver
1.
Van Kenhove P, De Bock T. The general theory of marketing ethics and Machiavellianism: some comments. In: Sheth JN, Vitell SJ, editors. Legends in marketing : Shelby Hunt : macromarketing, ethics, and social responsibility : the development period. New Delhi, India: Sage Publications India Pvt Ltd; 2011. p. 217–29.
MLA
Van Kenhove, Patrick, and Tine De Bock. “The General Theory of Marketing Ethics and Machiavellianism: Some Comments.” Legends in Marketing : Shelby Hunt : Macromarketing, Ethics, and Social Responsibility : the Development Period. Ed. Jagdish N Sheth & Scott J Vitell. Vol. 5. New Delhi, India: Sage Publications India Pvt Ltd, 2011. 217–229. Print.