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Individual differences in the effect of evaluative conditioning: the influence of self-regulatory focus

Katrien Meert UGent and Mario Pandelaere UGent (2012) Proceedings of the de 2012 Society for Consumer Psychology Annual Winter Conference.
abstract
Previous research has widely investigated the effects of and processes underlying evaluative conditioning (EC), but has ignored the potential existence of interpersonal differences. In this paper, we investigate whether people’s self-regulatory focus moderates a robust learning effect, like EC. Two studies demonstrate that evaluative conditioning of positive valence is moderated by self-regulatory focus. In particular, promotion-oriented individuals exhibit an increased attention for positive stimuli and an improved learning of positive valence. Evaluative conditioning of negative valence, however, was not moderated by self-regulatory focus.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Proceedings of the de 2012 Society for Consumer Psychology Annual Winter Conference
publisher
Society for Consumer Psychology (SCP)
conference name
Society for Consumer Psychology Annual Winter Conference (SCP - 2012)
conference location
Las Vegas, Nevada, USA
conference start
2012-02-16
conference end
2012-02-18
language
English
UGent publication?
yes
classification
C3
id
2060255
handle
http://hdl.handle.net/1854/LU-2060255
date created
2012-03-05 17:31:39
date last changed
2012-03-06 13:19:26
@inproceedings{2060255,
  abstract     = {Previous research has widely investigated the effects of and processes underlying evaluative conditioning (EC), but has ignored the potential existence of interpersonal differences. In this paper, we investigate whether people{\textquoteright}s self-regulatory focus moderates a robust learning effect, like EC. Two studies demonstrate that evaluative conditioning of positive valence is moderated by self-regulatory focus. In particular, promotion-oriented individuals exhibit an increased attention for positive stimuli and an improved learning of positive valence. Evaluative conditioning of negative valence, however, was not moderated by self-regulatory focus.},
  author       = {Meert, Katrien and Pandelaere, Mario},
  booktitle    = {Proceedings of the de 2012 Society for Consumer Psychology Annual Winter Conference},
  language     = {eng},
  location     = {Las Vegas, Nevada, USA},
  publisher    = {Society for Consumer Psychology (SCP)},
  title        = {Individual differences in the effect of evaluative conditioning: the influence of self-regulatory focus},
  year         = {2012},
}

Chicago
Meert, Katrien, and Mario Pandelaere. 2012. “Individual Differences in the Effect of Evaluative Conditioning: The Influence of Self-regulatory Focus.” In Proceedings of the De 2012 Society for Consumer Psychology Annual Winter Conference. Society for Consumer Psychology (SCP).
APA
Meert, K., & Pandelaere, M. (2012). Individual differences in the effect of evaluative conditioning: the influence of self-regulatory focus. Proceedings of the de 2012 Society for Consumer Psychology Annual Winter Conference. Presented at the Society for Consumer Psychology Annual Winter Conference (SCP - 2012), Society for Consumer Psychology (SCP).
Vancouver
1.
Meert K, Pandelaere M. Individual differences in the effect of evaluative conditioning: the influence of self-regulatory focus. Proceedings of the de 2012 Society for Consumer Psychology Annual Winter Conference. Society for Consumer Psychology (SCP); 2012.
MLA
Meert, Katrien, and Mario Pandelaere. “Individual Differences in the Effect of Evaluative Conditioning: The Influence of Self-regulatory Focus.” Proceedings of the De 2012 Society for Consumer Psychology Annual Winter Conference. Society for Consumer Psychology (SCP), 2012. Print.