Ghent University Academic Bibliography

Advanced

Prominence in queuing: queue length versus basket size

Katrien Meert UGent, Mario Pandelaere UGent and Patrick Van Kenhove UGent (2011) Society for Consumer Psychology 2011 Winter Conference, Proceedings.
abstract
Choosing checkouts in a supermarket is a common consumer decision that has been largely overlooked in previous research. In this paper, we investigate the relative impact of queue length and average basket size on consumers’ waiting time expectations and checkout choice. Four studies highlight the importance of basket content, leading to a preference for longer queues where consumers have little loaded shopping baskets than shorter queues with fully loaded baskets. However, queuing perceptions change when focusing consumers’ attention on the time cost of payment at the checkout.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Society for Consumer Psychology 2011 Winter Conference, Proceedings
editor
Naomi Mandel and David Silvera
publisher
Society for Consumer Psychology (SCP)
conference name
Society for Consumer Psychology 2011 Winter Conference
conference location
Atlanta, GA, USA
conference start
2011-02-24
conference end
2011-02-26
language
English
UGent publication?
yes
classification
C3
copyright statement
I have transferred the copyright for this publication to the publisher
id
2060152
handle
http://hdl.handle.net/1854/LU-2060152
date created
2012-03-05 16:55:03
date last changed
2012-03-06 13:11:17
@inproceedings{2060152,
  abstract     = {Choosing checkouts in a supermarket is a common consumer decision that has been largely overlooked in previous research. In this paper, we investigate the relative impact of queue length and average basket size on consumers{\textquoteright} waiting time expectations and checkout choice. Four studies highlight the importance of basket content, leading to a preference for longer queues where consumers have little loaded shopping baskets than shorter queues with fully loaded baskets. However, queuing perceptions change when focusing consumers{\textquoteright} attention on the time cost of payment at the checkout.},
  author       = {Meert, Katrien and Pandelaere, Mario and Van Kenhove, Patrick},
  booktitle    = {Society for Consumer Psychology 2011 Winter Conference, Proceedings},
  editor       = {Mandel , Naomi  and Silvera , David },
  language     = {eng},
  location     = {Atlanta, GA, USA},
  publisher    = {Society for Consumer Psychology (SCP)},
  title        = {Prominence in queuing: queue length versus basket size},
  year         = {2011},
}

Chicago
Meert, Katrien, Mario Pandelaere, and Patrick Van Kenhove. 2011. “Prominence in Queuing: Queue Length Versus Basket Size.” In Society for Consumer Psychology 2011 Winter Conference, Proceedings, ed. Naomi Mandel and David Silvera Society for Consumer Psychology (SCP).
APA
Meert, K., Pandelaere, M., & Van Kenhove, P. (2011). Prominence in queuing: queue length versus basket size. In N. Mandel & D. Silvera (Eds.), Society for Consumer Psychology 2011 Winter Conference, Proceedings. Presented at the Society for Consumer Psychology 2011 Winter Conference, Society for Consumer Psychology (SCP).
Vancouver
1.
Meert K, Pandelaere M, Van Kenhove P. Prominence in queuing: queue length versus basket size. In: Mandel N, Silvera D, editors. Society for Consumer Psychology 2011 Winter Conference, Proceedings. Society for Consumer Psychology (SCP); 2011.
MLA
Meert, Katrien, Mario Pandelaere, and Patrick Van Kenhove. “Prominence in Queuing: Queue Length Versus Basket Size.” Society for Consumer Psychology 2011 Winter Conference, Proceedings. Ed. Naomi Mandel & David Silvera . Society for Consumer Psychology (SCP), 2011. Print.