The global entry of new pharmaceuticals: a joint investigation of launch window and price
- Author
- Isabel Verniers (UGent) , Stefan Stremersch and Christophe Croux
- Organization
- Keywords
- INNOVATION, GROWTH, DRUG PRICES, MARKET ENTRY, ADVANTAGE, PRESCRIPTION, STRATEGIES, Entry timing, International new product launch, Launch price, Launch window, Pharmaceutical, Regulation, INDUSTRY, ECONOMICS, PRODUCTS
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-2044735
- Chicago
- Verniers, Isabel, Stefan Stremersch, and Christophe Croux. 2011. “The Global Entry of New Pharmaceuticals: a Joint Investigation of Launch Window and Price.” International Journal of Research in Marketing 28 (4): 295–308.
- APA
- Verniers, I., Stremersch, S., & Croux, C. (2011). The global entry of new pharmaceuticals: a joint investigation of launch window and price. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 28(4), 295–308.
- Vancouver
- 1.Verniers I, Stremersch S, Croux C. The global entry of new pharmaceuticals: a joint investigation of launch window and price. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 2011;28(4):295–308.
- MLA
- Verniers, Isabel, Stefan Stremersch, and Christophe Croux. “The Global Entry of New Pharmaceuticals: a Joint Investigation of Launch Window and Price.” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 28.4 (2011): 295–308. Print.
@article{2044735,
author = {Verniers, Isabel and Stremersch, Stefan and Croux, Christophe},
issn = {0167-8116},
journal = {INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING},
keyword = {INNOVATION,GROWTH,DRUG PRICES,MARKET ENTRY,ADVANTAGE,PRESCRIPTION,STRATEGIES,Entry timing,International new product launch,Launch price,Launch window,Pharmaceutical,Regulation,INDUSTRY,ECONOMICS,PRODUCTS},
language = {eng},
number = {4},
pages = {295--308},
title = {The global entry of new pharmaceuticals: a joint investigation of launch window and price},
url = {http://dx.doi.org/10.1016/j.ijresmar.2011.05.008},
volume = {28},
year = {2011},
}
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