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The global entry of new pharmaceuticals: a joint investigation of launch window and price

Isabel Verniers UGent, Stefan Stremersch and Christophe Croux (2011) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 28(4). p.295-308
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
keyword
INNOVATION, GROWTH, DRUG PRICES, MARKET ENTRY, ADVANTAGE, PRESCRIPTION, STRATEGIES, Entry timing, International new product launch, Launch price, Launch window, Pharmaceutical, Regulation, INDUSTRY, ECONOMICS, PRODUCTS
journal title
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Int. J. Res. Mark.
volume
28
issue
4
pages
295 - 308
Web of Science type
Article
Web of Science id
000298204100002
JCR category
BUSINESS
JCR impact factor
1.662 (2011)
JCR rank
36/113 (2011)
JCR quartile
2 (2011)
ISSN
0167-8116
DOI
10.1016/j.ijresmar.2011.05.008
language
English
UGent publication?
yes
classification
A1
copyright statement
I have transferred the copyright for this publication to the publisher
id
2044735
handle
http://hdl.handle.net/1854/LU-2044735
date created
2012-02-24 16:16:05
date last changed
2016-12-19 15:42:53
@article{2044735,
  author       = {Verniers, Isabel and Stremersch, Stefan and Croux, Christophe},
  issn         = {0167-8116},
  journal      = {INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING},
  keyword      = {INNOVATION,GROWTH,DRUG PRICES,MARKET ENTRY,ADVANTAGE,PRESCRIPTION,STRATEGIES,Entry timing,International new product launch,Launch price,Launch window,Pharmaceutical,Regulation,INDUSTRY,ECONOMICS,PRODUCTS},
  language     = {eng},
  number       = {4},
  pages        = {295--308},
  title        = {The global entry of new pharmaceuticals: a joint investigation of launch window and price},
  url          = {http://dx.doi.org/10.1016/j.ijresmar.2011.05.008},
  volume       = {28},
  year         = {2011},
}

Chicago
Verniers, Isabel, Stefan Stremersch, and Christophe Croux. 2011. “The Global Entry of New Pharmaceuticals: a Joint Investigation of Launch Window and Price.” International Journal of Research in Marketing 28 (4): 295–308.
APA
Verniers, I., Stremersch, S., & Croux, C. (2011). The global entry of new pharmaceuticals: a joint investigation of launch window and price. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 28(4), 295–308.
Vancouver
1.
Verniers I, Stremersch S, Croux C. The global entry of new pharmaceuticals: a joint investigation of launch window and price. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 2011;28(4):295–308.
MLA
Verniers, Isabel, Stefan Stremersch, and Christophe Croux. “The Global Entry of New Pharmaceuticals: a Joint Investigation of Launch Window and Price.” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 28.4 (2011): 295–308. Print.