The global entry of new pharmaceuticals: a joint investigation of launch window and price
- Author
- Isabel Verniers (UGent) , Stefan Stremersch and Christophe Croux
- Organization
- Keywords
- INNOVATION, GROWTH, DRUG PRICES, MARKET ENTRY, ADVANTAGE, PRESCRIPTION, STRATEGIES, Entry timing, International new product launch, Launch price, Launch window, Pharmaceutical, Regulation, INDUSTRY, ECONOMICS, PRODUCTS
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-2044735
- MLA
- Verniers, Isabel, et al. “The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price.” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, vol. 28, no. 4, 2011, pp. 295–308, doi:10.1016/j.ijresmar.2011.05.008.
- APA
- Verniers, I., Stremersch, S., & Croux, C. (2011). The global entry of new pharmaceuticals: a joint investigation of launch window and price. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 28(4), 295–308. https://doi.org/10.1016/j.ijresmar.2011.05.008
- Chicago author-date
- Verniers, Isabel, Stefan Stremersch, and Christophe Croux. 2011. “The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price.” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 28 (4): 295–308. https://doi.org/10.1016/j.ijresmar.2011.05.008.
- Chicago author-date (all authors)
- Verniers, Isabel, Stefan Stremersch, and Christophe Croux. 2011. “The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price.” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 28 (4): 295–308. doi:10.1016/j.ijresmar.2011.05.008.
- Vancouver
- 1.Verniers I, Stremersch S, Croux C. The global entry of new pharmaceuticals: a joint investigation of launch window and price. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 2011;28(4):295–308.
- IEEE
- [1]I. Verniers, S. Stremersch, and C. Croux, “The global entry of new pharmaceuticals: a joint investigation of launch window and price,” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, vol. 28, no. 4, pp. 295–308, 2011.
@article{2044735,
author = {{Verniers, Isabel and Stremersch, Stefan and Croux, Christophe}},
issn = {{0167-8116}},
journal = {{INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING}},
keywords = {{INNOVATION,GROWTH,DRUG PRICES,MARKET ENTRY,ADVANTAGE,PRESCRIPTION,STRATEGIES,Entry timing,International new product launch,Launch price,Launch window,Pharmaceutical,Regulation,INDUSTRY,ECONOMICS,PRODUCTS}},
language = {{eng}},
number = {{4}},
pages = {{295--308}},
title = {{The global entry of new pharmaceuticals: a joint investigation of launch window and price}},
url = {{http://dx.doi.org/10.1016/j.ijresmar.2011.05.008}},
volume = {{28}},
year = {{2011}},
}
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