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The global entry of new pharmaceuticals: a joint investigation of launch window and price

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Keywords
INNOVATION, GROWTH, DRUG PRICES, MARKET ENTRY, ADVANTAGE, PRESCRIPTION, STRATEGIES, Entry timing, International new product launch, Launch price, Launch window, Pharmaceutical, Regulation, INDUSTRY, ECONOMICS, PRODUCTS

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MLA
Verniers, Isabel, Stefan Stremersch, and Christophe Croux. “The Global Entry of New Pharmaceuticals: a Joint Investigation of Launch Window and Price.” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 28.4 (2011): 295–308. Print.
APA
Verniers, I., Stremersch, S., & Croux, C. (2011). The global entry of new pharmaceuticals: a joint investigation of launch window and price. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 28(4), 295–308.
Chicago author-date
Verniers, Isabel, Stefan Stremersch, and Christophe Croux. 2011. “The Global Entry of New Pharmaceuticals: a Joint Investigation of Launch Window and Price.” International Journal of Research in Marketing 28 (4): 295–308.
Chicago author-date (all authors)
Verniers, Isabel, Stefan Stremersch, and Christophe Croux. 2011. “The Global Entry of New Pharmaceuticals: a Joint Investigation of Launch Window and Price.” International Journal of Research in Marketing 28 (4): 295–308.
Vancouver
1.
Verniers I, Stremersch S, Croux C. The global entry of new pharmaceuticals: a joint investigation of launch window and price. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 2011;28(4):295–308.
IEEE
[1]
I. Verniers, S. Stremersch, and C. Croux, “The global entry of new pharmaceuticals: a joint investigation of launch window and price,” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, vol. 28, no. 4, pp. 295–308, 2011.
@article{2044735,
  author       = {Verniers, Isabel and Stremersch, Stefan and Croux, Christophe},
  issn         = {0167-8116},
  journal      = {INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING},
  keywords     = {INNOVATION,GROWTH,DRUG PRICES,MARKET ENTRY,ADVANTAGE,PRESCRIPTION,STRATEGIES,Entry timing,International new product launch,Launch price,Launch window,Pharmaceutical,Regulation,INDUSTRY,ECONOMICS,PRODUCTS},
  language     = {eng},
  number       = {4},
  pages        = {295--308},
  title        = {The global entry of new pharmaceuticals: a joint investigation of launch window and price},
  url          = {http://dx.doi.org/10.1016/j.ijresmar.2011.05.008},
  volume       = {28},
  year         = {2011},
}

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