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Minding the gap: applying a service marketing model into government policy communications

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Service marketing model, Public communication, Gap analysis, Policy intentions, NEED, CLOSURE, EXPERIENCE, INTENTIONS, QUALITY, INFORMATION

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Citation

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Chicago
Gelders, Dave, and Oyvind Ihlen. 2010. “Minding the Gap: Applying a Service Marketing Model into Government Policy Communications.” Government Information Quarterly 27 (1): 34–40.
APA
Gelders, Dave, & Ihlen, O. (2010). Minding the gap: applying a service marketing model into government policy communications. GOVERNMENT INFORMATION QUARTERLY, 27(1), 34–40.
Vancouver
1.
Gelders D, Ihlen O. Minding the gap: applying a service marketing model into government policy communications. GOVERNMENT INFORMATION QUARTERLY. 2010;27(1):34–40.
MLA
Gelders, Dave, and Oyvind Ihlen. “Minding the Gap: Applying a Service Marketing Model into Government Policy Communications.” GOVERNMENT INFORMATION QUARTERLY 27.1 (2010): 34–40. Print.
@article{2040720,
  author       = {Gelders, Dave and Ihlen, Oyvind},
  issn         = {0740-624X},
  journal      = {GOVERNMENT INFORMATION QUARTERLY},
  keyword      = {Service marketing model,Public communication,Gap analysis,Policy intentions,NEED,CLOSURE,EXPERIENCE,INTENTIONS,QUALITY,INFORMATION},
  language     = {eng},
  number       = {1},
  pages        = {34--40},
  title        = {Minding the gap: applying a service marketing model into government policy communications},
  url          = {http://dx.doi.org/10.1016/j.giq.2009.05.005},
  volume       = {27},
  year         = {2010},
}

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