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Companies website optimising concerning consumer's searching for new products

Dirk Thorleuchter UGent and Dirk Van den Poel UGent (2011) 2011 International Conference on Uncertainty Reasoning and Knowledge Engineering (URKE). p.40-43
abstract
In this paper, we focus on consumer's needs for new products. Normally consumers search for these new products in internet by using a web search engine. They focus on websites of specific selected enterprises where they suppose the existence of such new products. Very often, consumers only get information from enterprise websites about existing products. However, these products do not fulfill consumer's needs for new products. Then, they probably request the enterprise hotline to ask for these new products. The manual response process is time and cost consuming. If we identify consumer's needs for new products by time then we easily can preview consumers search queries and their intention. With this information, we can support marketing professionals to optimize the enterprise website concerning consumer's searching for new product ideas. Therefore in this paper, we present a semi-automatically approach that firstly extracts consumer's needs for new products from the internet and that secondly compares these new product ideas with existing or future products from the enterprise. After company's decision to realize the new product ideas as product in future or not, the approach thirdly gives recommendation to marketing professionals for optimizing an enterprise website in a way that consumers find information about their new needs. This increases customer satisfaction and reduces expenditure of time and cost.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
2011 International Conference on Uncertainty Reasoning and Knowledge Engineering (URKE)
pages
40 - 43
publisher
IEEE
place of publication
Piscataway, NJ, USA
conference name
2011 International Conference on Uncertainty Reasoning and Knowledge Engineering (URKE)
conference location
Bali, Indonesia
conference start
2011-08-04
conference end
2011-08-07
Web of Science type
Conference Paper
Web of Science id
12217962
ISBN
9781424499854
DOI
10.1109/URKE.2011.6007834
language
English
UGent publication?
yes
classification
C1
copyright statement
I have transferred the copyright for this publication to the publisher
id
2039291
handle
http://hdl.handle.net/1854/LU-2039291
date created
2012-02-21 15:33:50
date last changed
2012-02-24 09:19:09
@inproceedings{2039291,
  abstract     = {In this paper, we focus on consumer's needs for new products. Normally consumers search for these new products in internet by using a web search engine. They focus on websites of specific selected enterprises where they suppose the existence of such new products. Very often, consumers only get information from enterprise websites about existing products. However, these products do not fulfill consumer's needs for new products. Then, they probably request the enterprise hotline to ask for these new products. The manual response process is time and cost consuming. If we identify consumer's needs for new products by time then we easily can preview consumers search queries and their intention. With this information, we can support marketing professionals to optimize the enterprise website concerning consumer's searching for new product ideas. Therefore in this paper, we present a semi-automatically approach that firstly extracts consumer's needs for new products from the internet and that secondly compares these new product ideas with existing or future products from the enterprise. After company's decision to realize the new product ideas as product in future or not, the approach thirdly gives recommendation to marketing professionals for optimizing an enterprise website in a way that consumers find information about their new needs. This increases customer satisfaction and reduces expenditure of time and cost.},
  author       = {Thorleuchter, Dirk and Van den Poel, Dirk},
  booktitle    = {2011 International Conference on Uncertainty Reasoning and Knowledge Engineering (URKE)},
  isbn         = {9781424499854},
  language     = {eng},
  location     = {Bali, Indonesia},
  pages        = {40--43},
  publisher    = {IEEE},
  title        = {Companies website optimising concerning consumer's searching for new products},
  url          = {http://dx.doi.org/10.1109/URKE.2011.6007834},
  year         = {2011},
}

Chicago
Thorleuchter, Dirk, and Dirk Van den Poel. 2011. “Companies Website Optimising Concerning Consumer’s Searching for New Products.” In 2011 International Conference on Uncertainty Reasoning and Knowledge Engineering (URKE), 40–43. Piscataway, NJ, USA: IEEE.
APA
Thorleuchter, D., & Van den Poel, D. (2011). Companies website optimising concerning consumer’s searching for new products. 2011 International Conference on Uncertainty Reasoning and Knowledge Engineering (URKE) (pp. 40–43). Presented at the 2011 International Conference on Uncertainty Reasoning and Knowledge Engineering (URKE), Piscataway, NJ, USA: IEEE.
Vancouver
1.
Thorleuchter D, Van den Poel D. Companies website optimising concerning consumer’s searching for new products. 2011 International Conference on Uncertainty Reasoning and Knowledge Engineering (URKE). Piscataway, NJ, USA: IEEE; 2011. p. 40–3.
MLA
Thorleuchter, Dirk, and Dirk Van den Poel. “Companies Website Optimising Concerning Consumer’s Searching for New Products.” 2011 International Conference on Uncertainty Reasoning and Knowledge Engineering (URKE). Piscataway, NJ, USA: IEEE, 2011. 40–43. Print.