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Analyzing existing customers' websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing

Dirk Thorleuchter UGent, Dirk Van den Poel UGent and Anita Prinzie UGent (2012) EXPERT SYSTEMS WITH APPLICATIONS. 39(3). p.2597-2605
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
keyword
CRM, B-to-B marketing, Text mining, Web mining, Acquisition, SVD, MODEL, IMPACT, EMAILS, PURCHASING BEHAVIOR, BUSINESS RELATIONSHIPS
journal title
EXPERT SYSTEMS WITH APPLICATIONS
Expert Syst. Appl.
volume
39
issue
3
pages
2597 - 2605
Web of Science type
Article
Web of Science id
000297823300041
JCR category
OPERATIONS RESEARCH & MANAGEMENT SCIENCE
JCR impact factor
1.854 (2012)
JCR rank
12/78 (2012)
JCR quartile
1 (2012)
ISSN
0957-4174
DOI
10.1016/j.eswa.2011.08.115
language
English
UGent publication?
yes
classification
A1
copyright statement
I have transferred the copyright for this publication to the publisher
id
2036790
handle
http://hdl.handle.net/1854/LU-2036790
date created
2012-02-17 11:17:10
date last changed
2015-06-17 09:57:37
@article{2036790,
  author       = {Thorleuchter, Dirk and Van den Poel, Dirk and Prinzie, Anita},
  issn         = {0957-4174},
  journal      = {EXPERT SYSTEMS WITH APPLICATIONS},
  keyword      = {CRM,B-to-B marketing,Text mining,Web mining,Acquisition,SVD,MODEL,IMPACT,EMAILS,PURCHASING BEHAVIOR,BUSINESS RELATIONSHIPS},
  language     = {eng},
  number       = {3},
  pages        = {2597--2605},
  title        = {Analyzing existing customers' websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing},
  url          = {http://dx.doi.org/10.1016/j.eswa.2011.08.115},
  volume       = {39},
  year         = {2012},
}

Chicago
Thorleuchter, Dirk, Dirk Van den Poel, and Anita Prinzie. 2012. “Analyzing Existing Customers’ Websites to Improve the Customer Acquisition Process as Well as the Profitability Prediction in B-to-B Marketing.” Expert Systems with Applications 39 (3): 2597–2605.
APA
Thorleuchter, D., Van den Poel, D., & Prinzie, A. (2012). Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing. EXPERT SYSTEMS WITH APPLICATIONS, 39(3), 2597–2605.
Vancouver
1.
Thorleuchter D, Van den Poel D, Prinzie A. Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing. EXPERT SYSTEMS WITH APPLICATIONS. 2012;39(3):2597–605.
MLA
Thorleuchter, Dirk, Dirk Van den Poel, and Anita Prinzie. “Analyzing Existing Customers’ Websites to Improve the Customer Acquisition Process as Well as the Profitability Prediction in B-to-B Marketing.” EXPERT SYSTEMS WITH APPLICATIONS 39.3 (2012): 2597–2605. Print.