Advanced search

The moderating impact of prior organizational reputation on the effect of stealing thunder on post-crisis reputation

An-Sofie Claeys (UGent), Veroline Cauberghe (UGent) and Mario Pandelaere (UGent)
Author
Organization

Citation

Please use this url to cite or link to this publication:

Chicago
Claeys, An-Sofie, Veroline Cauberghe, and Mario Pandelaere. 2011. “The Moderating Impact of Prior Organizational Reputation on the Effect of Stealing Thunder on Post-crisis Reputation.” In European Marketing Academy, 40th, Abstracts. European Marketing Academy (EMAC).
APA
Claeys, A.-S., Cauberghe, V., & Pandelaere, M. (2011). The moderating impact of prior organizational reputation on the effect of stealing thunder on post-crisis reputation. European Marketing Academy, 40th, Abstracts. Presented at the 40th European Marketing Academy (EMAC 2011), European Marketing Academy (EMAC).
Vancouver
1.
Claeys A-S, Cauberghe V, Pandelaere M. The moderating impact of prior organizational reputation on the effect of stealing thunder on post-crisis reputation. European Marketing Academy, 40th, Abstracts. European Marketing Academy (EMAC); 2011.
MLA
Claeys, An-Sofie, Veroline Cauberghe, and Mario Pandelaere. “The Moderating Impact of Prior Organizational Reputation on the Effect of Stealing Thunder on Post-crisis Reputation.” European Marketing Academy, 40th, Abstracts. European Marketing Academy (EMAC), 2011. Print.
@inproceedings{1989854,
  author       = {Claeys, An-Sofie and Cauberghe, Veroline and Pandelaere, Mario},
  booktitle    = {European Marketing Academy, 40th, Abstracts},
  language     = {eng},
  location     = {Ljubljana, Slovenia},
  publisher    = {European Marketing Academy (EMAC)},
  title        = {The moderating impact of prior organizational reputation on the effect of stealing thunder on post-crisis reputation},
  year         = {2011},
}