Ghent University Academic Bibliography

Advanced

Establishing a customer relationship management between the broadcaster and the digital user

Robbie De Sutter, Mike Matton, Niels Laukens, Dieter Van Rijsselbergen UGent and Rik Van de Walle UGent (2011) Proceedings of the 2011 7th international conference on digital content, multimedia technology and its applications (IDCTA 2011). p.185-187
abstract
As the consumer is becoming digital - i.e. he has personal mobile and always internet-connected devices allowing him to create a digital footprint anytime, anywhere - new opportunities arise for the ldquoclassicrdquo broadcast industry to set up and maintain a direct relationship with their TV-viewers and radio-listeners. Until recently, a broadcaster had a one way connection with its customers, namely from the broadcaster, over the TV and radio distribution channel to the physical TV screen or radio set. Interaction was only possible after implementing and deploying expensive and hard-to-develop software on the set-top box. By employing web technology intelligently, a broadcaster can now more easily connect to its consumers and build a direct relationship. In this paper, we will discuss how to set up such a system and what the particular needs are in a broadcast context. We will use the second screen to collect data and enrich it in order to become beneficial information for the broadcasters and the advertisers.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
keyword
customer relationship management, radio broadcasting, Internet
in
Proceedings of the 2011 7th international conference on digital content, multimedia technology and its applications (IDCTA 2011)
editor
Hyung Rim Choi, Soon Goo Hong and F Ko
pages
185 - 187
publisher
IEEE
place of publication
Piscataway, NJ, USA
conference name
2011 7th International conference on Digital Content, Multimedia Technology and its Applications (IDCTA 2011)
conference location
Busan, South Korea
conference start
2011-08-16
conference end
2011-08-18
Web of Science type
Conference Paper
Web of Science id
12230135
ISBN
9781457704734
language
English
UGent publication?
yes
classification
C1
copyright statement
I have transferred the copyright for this publication to the publisher
id
1987584
handle
http://hdl.handle.net/1854/LU-1987584
date created
2012-01-16 16:03:03
date last changed
2012-07-02 16:06:45
@inproceedings{1987584,
  abstract     = {As the consumer is becoming digital - i.e. he has personal mobile and always internet-connected devices allowing him to create a digital footprint anytime, anywhere - new opportunities arise for the ldquoclassicrdquo broadcast industry to set up and maintain a direct relationship with their TV-viewers and radio-listeners. Until recently, a broadcaster had a one way connection with its customers, namely from the broadcaster, over the TV and radio distribution channel to the physical TV screen or radio set. Interaction was only possible after implementing and deploying expensive and hard-to-develop software on the set-top box. By employing web technology intelligently, a broadcaster can now more easily connect to its consumers and build a direct relationship. In this paper, we will discuss how to set up such a system and what the particular needs are in a broadcast context. We will use the second screen to collect data and enrich it in order to become beneficial information for the broadcasters and the advertisers.},
  author       = {De Sutter, Robbie and Matton, Mike and Laukens, Niels and Van Rijsselbergen, Dieter and Van de Walle, Rik},
  booktitle    = {Proceedings of the 2011 7th international conference on digital content, multimedia technology and its applications (IDCTA 2011)},
  editor       = { Rim Choi, Hyung and  Goo Hong, Soon and Ko, F},
  isbn         = {9781457704734},
  keyword      = {customer relationship management,radio broadcasting,Internet},
  language     = {eng},
  location     = {Busan, South Korea},
  pages        = {185--187},
  publisher    = {IEEE},
  title        = {Establishing a customer relationship management between the broadcaster and the digital user},
  year         = {2011},
}

Chicago
De Sutter, Robbie, Mike Matton, Niels Laukens, Dieter Van Rijsselbergen, and Rik Van de Walle. 2011. “Establishing a Customer Relationship Management Between the Broadcaster and the Digital User.” In Proceedings of the 2011 7th International Conference on Digital Content, Multimedia Technology and Its Applications (IDCTA 2011), ed. Hyung Rim Choi, Soon Goo Hong, and F Ko, 185–187. Piscataway, NJ, USA: IEEE.
APA
De Sutter, Robbie, Matton, M., Laukens, N., Van Rijsselbergen, D., & Van de Walle, R. (2011). Establishing a customer relationship management between the broadcaster and the digital user. In H. Rim Choi, S. Goo Hong, & F. Ko (Eds.), Proceedings of the 2011 7th international conference on digital content, multimedia technology and its applications (IDCTA 2011) (pp. 185–187). Presented at the 2011 7th International conference on Digital Content, Multimedia Technology and its Applications (IDCTA 2011), Piscataway, NJ, USA: IEEE.
Vancouver
1.
De Sutter R, Matton M, Laukens N, Van Rijsselbergen D, Van de Walle R. Establishing a customer relationship management between the broadcaster and the digital user. In: Rim Choi H, Goo Hong S, Ko F, editors. Proceedings of the 2011 7th international conference on digital content, multimedia technology and its applications (IDCTA 2011). Piscataway, NJ, USA: IEEE; 2011. p. 185–7.
MLA
De Sutter, Robbie, Mike Matton, Niels Laukens, et al. “Establishing a Customer Relationship Management Between the Broadcaster and the Digital User.” Proceedings of the 2011 7th International Conference on Digital Content, Multimedia Technology and Its Applications (IDCTA 2011). Ed. Hyung Rim Choi, Soon Goo Hong, & F Ko. Piscataway, NJ, USA: IEEE, 2011. 185–187. Print.