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Consumer attitudes and communication challenges for agro-food technologies

Wim Verbeke (UGent)
(2011) AGRO FOOD INDUSTRY HI-TECH. 22(5). p.34-36
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Abstract
This contribution provides a summary of insights about consumer attitudes towards agro-food technologies. The main factors that shape consumer acceptance or rejection are highlighted from recent review papers and linked with risk perception. Evidence from beef processing technologies confirms that the presence of a bioactive component or safety-enhancing benefit associated with the technology fuels consumer concern. Communication challenges are discussed, in particular the challenge to find the right balance between informing markets in a transparent way without overloading them with too much information detail.
Keywords
SAFETY, Acceptance, ACCEPTANCE, INFORMATION, FOOD TECHNOLOGIES, PRODUCT DEVELOPMENT, technology, food, consumer, attitudes, MEAT

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Citation

Please use this url to cite or link to this publication:

Chicago
Verbeke, Wim. 2011. “Consumer Attitudes and Communication Challenges for Agro-food Technologies.” Agro Food Industry Hi-tech 22 (5): 34–36.
APA
Verbeke, Wim. (2011). Consumer attitudes and communication challenges for agro-food technologies. AGRO FOOD INDUSTRY HI-TECH, 22(5), 34–36.
Vancouver
1.
Verbeke W. Consumer attitudes and communication challenges for agro-food technologies. AGRO FOOD INDUSTRY HI-TECH. 2011;22(5):34–6.
MLA
Verbeke, Wim. “Consumer Attitudes and Communication Challenges for Agro-food Technologies.” AGRO FOOD INDUSTRY HI-TECH 22.5 (2011): 34–36. Print.
@article{1984601,
  abstract     = {This contribution provides a summary of insights about consumer attitudes towards agro-food technologies. The main factors that shape consumer acceptance or rejection are highlighted from recent review papers and linked with risk perception. Evidence from beef processing technologies confirms that the presence of a bioactive component or safety-enhancing benefit associated with the technology fuels consumer concern. Communication challenges are discussed, in particular the challenge to find the right balance between informing markets in a transparent way without overloading them with too much information detail.},
  author       = {Verbeke, Wim},
  issn         = {1722-6996},
  journal      = {AGRO FOOD INDUSTRY HI-TECH},
  keyword      = {SAFETY,Acceptance,ACCEPTANCE,INFORMATION,FOOD TECHNOLOGIES,PRODUCT DEVELOPMENT,technology,food,consumer,attitudes,MEAT},
  language     = {eng},
  number       = {5},
  pages        = {34--36},
  title        = {Consumer attitudes and communication challenges for agro-food technologies},
  volume       = {22},
  year         = {2011},
}

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