Advanced search
1 file | 66.84 KB

Consumer behaviour towards yoghurt in Belgium and Poland: a survey in two regions

Wim Verbeke (UGent) and Jacques Viaene (UGent)
(1998) BRITISH FOOD JOURNAL. 100(4). p.201-207
Author
Organization
Abstract
The recent history of Poland is characterised by the process of transition from the centrally planned to a market-oriented economy and by the new challenge of preparing for joining the EU. Several authors indicate that Polish consumers are more and more similar to European consumers in terms of consumer behaviour. The research under consideration aims to identify similarities and differences between Polish and Belgian consumers with respect to consumer behaviour towards yoghurt. The choice of the dairy product yoghurt as a research subject is based on its remarkable consumption increase and product innovation rate during the previous decade. A survey of 400 respondents in the urban regions of Gent (Belgium) and Olsztyn (Poland) reveals statistically significant differences in consumption frequency, perception of product attributes and consumer attitude and preference towards yoghurt. The process of cross-national data gathering and analysis identifies topics of interest to food companies and marketeers seeking to enter markets in Central and Eastern Europe
Keywords
Dairy industry, Poland, Food, Belgium, Consumer behaviour

Downloads

  • (...).pdf
    • full text
    • |
    • UGent only
    • |
    • PDF
    • |
    • 66.84 KB

Citation

Please use this url to cite or link to this publication:

Chicago
Verbeke, Wim, and Jacques Viaene. 1998. “Consumer Behaviour Towards Yoghurt in Belgium and Poland: a Survey in Two Regions.” British Food Journal 100 (4): 201–207.
APA
Verbeke, Wim, & Viaene, J. (1998). Consumer behaviour towards yoghurt in Belgium and Poland: a survey in two regions. BRITISH FOOD JOURNAL, 100(4), 201–207.
Vancouver
1.
Verbeke W, Viaene J. Consumer behaviour towards yoghurt in Belgium and Poland: a survey in two regions. BRITISH FOOD JOURNAL. 1998;100(4):201–7.
MLA
Verbeke, Wim, and Jacques Viaene. “Consumer Behaviour Towards Yoghurt in Belgium and Poland: a Survey in Two Regions.” BRITISH FOOD JOURNAL 100.4 (1998): 201–207. Print.
@article{1969949,
  abstract     = {The recent history of Poland is characterised by the process of transition from the centrally planned to a market-oriented economy and by the new challenge of preparing for joining the EU. Several authors indicate that Polish consumers are more and more similar to European consumers in terms of consumer behaviour. The research under consideration aims to identify similarities and differences between Polish and Belgian consumers with respect to consumer behaviour towards yoghurt. The choice of the dairy product yoghurt as a research subject is based on its remarkable consumption increase and product innovation rate during the previous decade. A survey of 400 respondents in the urban regions of Gent (Belgium) and Olsztyn (Poland) reveals statistically significant differences in consumption frequency, perception of product attributes and consumer attitude and preference towards yoghurt. The process of cross-national data gathering and analysis identifies topics of interest to food companies and marketeers seeking to enter markets in Central and Eastern Europe},
  author       = {Verbeke, Wim and Viaene, Jacques},
  issn         = {0007-070X},
  journal      = {BRITISH FOOD JOURNAL},
  keyword      = {Dairy industry,Poland,Food,Belgium,Consumer behaviour},
  language     = {eng},
  number       = {4},
  pages        = {201--207},
  title        = {Consumer behaviour towards yoghurt in Belgium and Poland: a survey in two regions},
  url          = {http://dx.doi.org/10.1108/00070709810207883},
  volume       = {100},
  year         = {1998},
}

Altmetric
View in Altmetric