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The heart and the mind : on advertising and consumption

Patrick Vyncke (UGent)
(2011)
Author
Organization
Keywords
Advertising, Evolutionary psychology, Consumer behavior

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Citation

Please use this url to cite or link to this publication:

MLA
Vyncke, Patrick. The Heart and the Mind : On Advertising and Consumption. University Press, 2011.
APA
Vyncke, P. (2011). The heart and the mind : on advertising and consumption. University Press.
Chicago author-date
Vyncke, Patrick. 2011. The Heart and the Mind : On Advertising and Consumption. University Press.
Chicago author-date (all authors)
Vyncke, Patrick. 2011. The Heart and the Mind : On Advertising and Consumption. University Press.
Vancouver
1.
Vyncke P. The heart and the mind : on advertising and consumption. University Press; 2011. 226 p.
IEEE
[1]
P. Vyncke, The heart and the mind : on advertising and consumption. University Press, 2011.
@book{1966014,
  author       = {{Vyncke, Patrick}},
  isbn         = {{9789490695545}},
  keywords     = {{Advertising,Evolutionary psychology,Consumer behavior}},
  language     = {{eng}},
  pages        = {{226}},
  publisher    = {{University Press}},
  title        = {{The heart and the mind : on advertising and consumption}},
  year         = {{2011}},
}