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Customer characteristics for open innovation: investigating motivations, nature and lead userness of users within incentivized idea contests

Dimitri Schuurman UGent, Peter Mechant UGent and Lieven De Marez UGent (2011) World conference on mass customization, personalization and co-creation : bridging mass customization & open innovation.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
World conference on mass customization, personalization and co-creation : bridging mass customization & open innovation
editor
Henry Chesbrough, Frank Piller and Mitchell Tseng
pages
8 pages
publisher
University of California ; Haas School of Business
place of publication
Berkeley, CA, USA
conference name
World Conference on Mass Customization, Personalization and Co-Creation : Bridging mass customization & open innovation (MCPC - 2011)
conference location
San Francisco, CA, USA
conference start
2011-11-16
conference end
2011-11-19
language
English
UGent publication?
yes
classification
C1
copyright statement
I have transferred the copyright for this publication to the publisher
id
1948258
handle
http://hdl.handle.net/1854/LU-1948258
date created
2011-11-23 15:45:10
date last changed
2017-01-02 09:53:22
@inproceedings{1948258,
  author       = {Schuurman, Dimitri and Mechant, Peter and De Marez, Lieven},
  booktitle    = {World conference on mass customization, personalization and co-creation : bridging mass customization \& open innovation},
  editor       = {Chesbrough, Henry and Piller, Frank and Tseng, Mitchell},
  language     = {eng},
  location     = {San Francisco, CA, USA},
  pages        = {8},
  publisher    = {University of California ; Haas School of Business},
  title        = {Customer characteristics for open innovation: investigating motivations, nature and lead userness of users within incentivized idea contests},
  year         = {2011},
}

Chicago
Schuurman, Dimitri, Peter Mechant, and Lieven De Marez. 2011. “Customer Characteristics for Open Innovation: Investigating Motivations, Nature and Lead Userness of Users Within Incentivized Idea Contests.” In World Conference on Mass Customization, Personalization and Co-creation : Bridging Mass Customization & Open Innovation, ed. Henry Chesbrough, Frank Piller, and Mitchell Tseng. Berkeley, CA, USA: University of California ; Haas School of Business.
APA
Schuurman, D., Mechant, P., & De Marez, L. (2011). Customer characteristics for open innovation: investigating motivations, nature and lead userness of users within incentivized idea contests. In H. Chesbrough, F. Piller, & M. Tseng (Eds.), World conference on mass customization, personalization and co-creation : bridging mass customization & open innovation. Presented at the World Conference on Mass Customization, Personalization and Co-Creation : Bridging mass customization & open innovation (MCPC - 2011), Berkeley, CA, USA: University of California ; Haas School of Business.
Vancouver
1.
Schuurman D, Mechant P, De Marez L. Customer characteristics for open innovation: investigating motivations, nature and lead userness of users within incentivized idea contests. In: Chesbrough H, Piller F, Tseng M, editors. World conference on mass customization, personalization and co-creation : bridging mass customization & open innovation. Berkeley, CA, USA: University of California ; Haas School of Business; 2011.
MLA
Schuurman, Dimitri, Peter Mechant, and Lieven De Marez. “Customer Characteristics for Open Innovation: Investigating Motivations, Nature and Lead Userness of Users Within Incentivized Idea Contests.” World Conference on Mass Customization, Personalization and Co-creation : Bridging Mass Customization & Open Innovation. Ed. Henry Chesbrough, Frank Piller, & Mitchell Tseng. Berkeley, CA, USA: University of California ; Haas School of Business, 2011. Print.