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Customer characteristics for open innovation: investigating motivations, nature and lead userness of users within incentivized idea contests

Dimitri Schuurman (UGent) , Peter Mechant (UGent) and Lieven De Marez (UGent)
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Chicago
Schuurman, Dimitri, Peter Mechant, and Lieven De Marez. 2011. “Customer Characteristics for Open Innovation: Investigating Motivations, Nature and Lead Userness of Users Within Incentivized Idea Contests.” In World Conference on Mass Customization, Personalization and Co-creation : Bridging Mass Customization & Open Innovation, ed. Henry Chesbrough, Frank Piller, and Mitchell Tseng. Berkeley, CA, USA: University of California ; Haas School of Business.
APA
Schuurman, D., Mechant, P., & De Marez, L. (2011). Customer characteristics for open innovation: investigating motivations, nature and lead userness of users within incentivized idea contests. In H. Chesbrough, F. Piller, & M. Tseng (Eds.), World conference on mass customization, personalization and co-creation : bridging mass customization & open innovation. Presented at the World Conference on Mass Customization, Personalization and Co-Creation : Bridging mass customization & open innovation (MCPC - 2011), Berkeley, CA, USA: University of California ; Haas School of Business.
Vancouver
1.
Schuurman D, Mechant P, De Marez L. Customer characteristics for open innovation: investigating motivations, nature and lead userness of users within incentivized idea contests. In: Chesbrough H, Piller F, Tseng M, editors. World conference on mass customization, personalization and co-creation : bridging mass customization & open innovation. Berkeley, CA, USA: University of California ; Haas School of Business; 2011.
MLA
Schuurman, Dimitri, Peter Mechant, and Lieven De Marez. “Customer Characteristics for Open Innovation: Investigating Motivations, Nature and Lead Userness of Users Within Incentivized Idea Contests.” World Conference on Mass Customization, Personalization and Co-creation : Bridging Mass Customization & Open Innovation. Ed. Henry Chesbrough, Frank Piller, & Mitchell Tseng. Berkeley, CA, USA: University of California ; Haas School of Business, 2011. Print.
@inproceedings{1948258,
  author       = {Schuurman, Dimitri and Mechant, Peter and De Marez, Lieven},
  booktitle    = {World conference on mass customization, personalization and co-creation : bridging mass customization \& open innovation},
  editor       = {Chesbrough, Henry and Piller, Frank and Tseng, Mitchell},
  language     = {eng},
  location     = {San Francisco, CA, USA},
  pages        = {8},
  publisher    = {University of California ; Haas School of Business},
  title        = {Customer characteristics for open innovation: investigating motivations, nature and lead userness of users within incentivized idea contests},
  year         = {2011},
}