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R-AND-D MARKETING COMMUNICATION DURING THE FUZZY FRONT-END.

Rudy Moenaert, A DEMEYER, WE SOUDER and Dirk Deschoolmeester (1995) IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT. 42(3). p.243-258
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
journal title
IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT
volume
42
issue
3
pages
243-258 pages
Web of Science type
Article
ISSN
0018-9391
language
English
UGent publication?
yes
classification
A1
id
194804
handle
http://hdl.handle.net/1854/LU-194804
date created
2004-01-14 13:42:00
date last changed
2016-12-19 15:38:13
@article{194804,
  author       = {Moenaert, Rudy and DEMEYER, A and SOUDER, WE and Deschoolmeester, Dirk},
  issn         = {0018-9391},
  journal      = {IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT},
  language     = {eng},
  number       = {3},
  pages        = {243--258},
  title        = {R-AND-D MARKETING COMMUNICATION DURING THE FUZZY FRONT-END.},
  volume       = {42},
  year         = {1995},
}

Chicago
Moenaert, Rudy, A DEMEYER, WE SOUDER, and Dirk Deschoolmeester. 1995. “R-and-d Marketing Communication During the Fuzzy Front-end.” Ieee Transactions on Engineering Management 42 (3): 243–258.
APA
Moenaert, R., DEMEYER, A., SOUDER, W., & Deschoolmeester, D. (1995). R-AND-D MARKETING COMMUNICATION DURING THE FUZZY FRONT-END. IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, 42(3), 243–258.
Vancouver
1.
Moenaert R, DEMEYER A, SOUDER W, Deschoolmeester D. R-AND-D MARKETING COMMUNICATION DURING THE FUZZY FRONT-END. IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT. 1995;42(3):243–58.
MLA
Moenaert, Rudy, A DEMEYER, WE SOUDER, et al. “R-and-d Marketing Communication During the Fuzzy Front-end.” IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT 42.3 (1995): 243–258. Print.