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A cross-cultural comparison of emotional and cognitive reactions toward new food safety risks as a consequence of climate change and globalization

Melanie De Vocht (UGent) , Veroline Cauberghe (UGent) , Benedikt Sas (UGent) and Mieke Uyttendaele (UGent)
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Abstract
Climate change and globalization increase the possible occurrence of new food safety risks on fresh produce. Hence, food risk communication needs to be carried out worldwide. This research investigates how consumers in different European countries respond to communication about these new food safety risks. Cross cultural differences between Serbia, Spain, Norway and Belgium, with regard to affective reactions, risk perception, trust, and behavioral intentions are analyzed. Both the emotional and cognitive reactions differ significantly between the countries, as well as the interplay between them, and the behavioral intentions. Hence, the communication strategy needs to be adapted on a national level.
Keywords
risk communication, affect heuristic, cross cultural research

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Chicago
De Vocht, Melanie, Veroline Cauberghe, Benedikt Sas, and Mieke Uyttendaele. 2011. “A Cross-cultural Comparison of Emotional and Cognitive Reactions Toward New Food Safety Risks as a Consequence of Climate Change and Globalization.” In Crisis Communication at the Beginning of the 21st Century, 2nd International Conference, Proceedings. Aarhus University.
APA
De Vocht, M., Cauberghe, V., Sas, B., & Uyttendaele, M. (2011). A cross-cultural comparison of emotional and cognitive reactions toward new food safety risks as a consequence of climate change and globalization. Crisis Communication at the Beginning of the 21st Century, 2nd International conference, Proceedings. Presented at the 2nd International conference on Crisis Communication at the Beginning of the 21st Century : Communicating crisis in an age of complexity, Aarhus University.
Vancouver
1.
De Vocht M, Cauberghe V, Sas B, Uyttendaele M. A cross-cultural comparison of emotional and cognitive reactions toward new food safety risks as a consequence of climate change and globalization. Crisis Communication at the Beginning of the 21st Century, 2nd International conference, Proceedings. Aarhus University; 2011.
MLA
De Vocht, Melanie, Veroline Cauberghe, Benedikt Sas, et al. “A Cross-cultural Comparison of Emotional and Cognitive Reactions Toward New Food Safety Risks as a Consequence of Climate Change and Globalization.” Crisis Communication at the Beginning of the 21st Century, 2nd International Conference, Proceedings. Aarhus University, 2011. Print.
@inproceedings{1924402,
  abstract     = {Climate change and globalization increase the possible occurrence of new food safety risks on fresh produce. Hence, food risk communication needs to be carried out worldwide. This research investigates how consumers in different European countries respond to communication about these new food safety risks. Cross cultural differences between Serbia, Spain, Norway and Belgium, with regard to affective reactions, risk perception, trust, and behavioral intentions are analyzed. Both the emotional and cognitive reactions differ significantly between the countries, as well as the interplay between them, and the behavioral intentions. Hence, the communication strategy needs to be adapted on a national level.},
  author       = {De Vocht, Melanie and Cauberghe, Veroline and Sas, Benedikt and Uyttendaele, Mieke},
  booktitle    = {Crisis Communication at the Beginning of the 21st Century, 2nd International conference, Proceedings},
  keyword      = {risk communication,affect heuristic,cross cultural research},
  language     = {eng},
  location     = {Aarhus, Denmark},
  pages        = {37},
  publisher    = {Aarhus University},
  title        = {A cross-cultural comparison of emotional and cognitive reactions toward new food safety risks as a consequence of climate change and globalization},
  year         = {2011},
}