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How social are they? A gender-comparative study into social practices in digital games

Lotte Vermeulen and Jan Van Looy UGent (2011) International conference on the social aspects of digital gaming, Proceedings.
abstract
Several studies into the motivations for playing digital games have found ‘social contact’ to be one of the major motivational dimensions. Playing digital games offer a large amount of opportunities for creating in-game social relationships and for developing or maintaining real life friendships. Although women are less involved with digital games than men, games which encourage social interaction, such as massively multiplayer online games (MMO’s), do seem to attract a widespread female audience. This could point to the fact that females’ aloof from gaming is partly due to a lack of social structure and sense of community into digital games. Other studies, however, disagree with this statement and argue that women are less inclined to social motives than men are. The aim of this study is to dig deeper into the above claims and explore in what way social experience as a motivation differs across gender. We draw upon a sample of 962 respondents recruited on a broad range of online (game) forums to fill out an online survey. Overall, the results of our study suggested that female gamers are less attracted to social communication features and interaction during gameplay than male players. A similar pattern was found for MMO players whereas male MMO players were still more stimulated by social interaction than female MMO players.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
keyword
gender, gaming, stereotypes, game experience, social gaming, game genres
in
International conference on the social aspects of digital gaming, Proceedings
pages
15 pages
publisher
Hohenheim University
place of publication
Stuttgart, Germany
conference name
International Conference on the Social Aspects of Digital Gaming
conference location
Stuttgart, Germany
conference start
2011-07-21
conference end
2011-07-23
language
English
UGent publication?
yes
classification
C1
copyright statement
I have transferred the copyright for this publication to the publisher
id
1893965
handle
http://hdl.handle.net/1854/LU-1893965
date created
2011-08-29 11:07:54
date last changed
2017-01-02 09:53:04
@inproceedings{1893965,
  abstract     = {Several studies into the motivations for playing digital games have found {\textquoteleft}social contact{\textquoteright} to be one of the major motivational dimensions. Playing digital games offer a large amount of  opportunities for creating in-game social relationships and for developing or maintaining real life friendships. Although women are less involved with digital games than men, games which encourage social interaction, such as massively multiplayer online games (MMO{\textquoteright}s), do seem to attract a widespread female audience. This could point to the fact that females{\textquoteright} aloof from gaming is partly due to a lack of social structure and sense of community into digital games. Other studies, however, disagree with this statement and  argue that women are less inclined to social motives than men are. The aim of this study is to dig deeper into the above claims and explore in what way social experience as a motivation differs across gender.  We draw upon a sample of 962 respondents recruited on a broad range of online (game) forums to fill out an online survey. Overall, the results of our study suggested that female gamers are less attracted to social communication features and interaction during gameplay than male players. A similar pattern was found for MMO players whereas male MMO players were still more stimulated by social interaction than female MMO players.},
  author       = {Vermeulen, Lotte and Van Looy, Jan},
  booktitle    = {International conference on the social aspects of digital gaming, Proceedings},
  keyword      = {gender,gaming,stereotypes,game experience,social gaming,game genres},
  language     = {eng},
  location     = {Stuttgart, Germany},
  pages        = {15},
  publisher    = {Hohenheim University},
  title        = {How social are they? A gender-comparative study into social practices in digital games},
  year         = {2011},
}

Chicago
Vermeulen, Lotte, and Jan Van Looy. 2011. “How Social Are They? A Gender-comparative Study into Social Practices in Digital Games.” In International Conference on the Social Aspects of Digital Gaming, Proceedings. Stuttgart, Germany: Hohenheim University.
APA
Vermeulen, Lotte, & Van Looy, J. (2011). How social are they? A gender-comparative study into social practices in digital games. International conference on the social aspects of digital gaming, Proceedings. Presented at the International Conference on the Social Aspects of Digital Gaming, Stuttgart, Germany: Hohenheim University.
Vancouver
1.
Vermeulen L, Van Looy J. How social are they? A gender-comparative study into social practices in digital games. International conference on the social aspects of digital gaming, Proceedings. Stuttgart, Germany: Hohenheim University; 2011.
MLA
Vermeulen, Lotte, and Jan Van Looy. “How Social Are They? A Gender-comparative Study into Social Practices in Digital Games.” International Conference on the Social Aspects of Digital Gaming, Proceedings. Stuttgart, Germany: Hohenheim University, 2011. Print.