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Innovation with Living Labs: a conceptualization of learning from user experiences

Dominik Mahr and Dimitri Schuurman UGent (2011) European Marketing Academy, 40th, Proceedings.
abstract
This study examines the drivers of success on a crowdsourcing platform. Crowdsourcing enables customers and other external parties to take a proactive role in innovation projects. Compared with an internal model, crowdsourcing allows access to external knowledge at low costs but often fails to attract voluntary contribution. We examine the impact of project task (i.e. clarity and scope) and team (i.e. diversity and size) related drivers on contribution behavior by analyzing more than 200 projects from the ‘Peer to Patent’ initiative. Contrary to internal projects, the drivers’ impact is mediated by the intensity of discussion about a project. This indicates the importance of nurturing interaction to trigger contributions from a project team.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
European Marketing Academy, 40th, Proceedings
pages
6 pages
publisher
European Marketing Academy (EMAC)
conference name
40th European Marketing Academy (EMAC 2011)
conference location
Ljubljana, Slovenia
conference start
2011-05-24
conference end
2011-05-27
language
English
UGent publication?
yes
classification
C1
copyright statement
I have transferred the copyright for this publication to the publisher
id
1887143
handle
http://hdl.handle.net/1854/LU-1887143
date created
2011-08-10 09:36:08
date last changed
2012-07-03 09:52:21
@inproceedings{1887143,
  abstract     = {This study examines the drivers of success on a crowdsourcing platform. Crowdsourcing enables customers and other external parties to take a proactive role in innovation projects. Compared with an internal model, crowdsourcing allows access to external knowledge at low costs but often fails to attract voluntary contribution. We examine the impact of project task (i.e. clarity and scope) and team (i.e. diversity and size) related drivers on contribution behavior by analyzing more than 200 projects from the {\textquoteleft}Peer to Patent{\textquoteright} initiative. Contrary to internal projects, the drivers{\textquoteright} impact is mediated by the intensity of discussion about a project. This indicates the importance of nurturing interaction to trigger contributions from a project team.},
  author       = {Mahr, Dominik and Schuurman, Dimitri},
  booktitle    = {European Marketing Academy, 40th, Proceedings},
  language     = {eng},
  location     = {Ljubljana, Slovenia},
  pages        = {6},
  publisher    = {European Marketing Academy (EMAC)},
  title        = {Innovation with Living Labs: a conceptualization of learning from user experiences},
  year         = {2011},
}

Chicago
Mahr, Dominik, and Dimitri Schuurman. 2011. “Innovation with Living Labs: a Conceptualization of Learning from User Experiences.” In European Marketing Academy, 40th, Proceedings. European Marketing Academy (EMAC).
APA
Mahr, D., & Schuurman, D. (2011). Innovation with Living Labs: a conceptualization of learning from user experiences. European Marketing Academy, 40th, Proceedings. Presented at the 40th European Marketing Academy (EMAC 2011), European Marketing Academy (EMAC).
Vancouver
1.
Mahr D, Schuurman D. Innovation with Living Labs: a conceptualization of learning from user experiences. European Marketing Academy, 40th, Proceedings. European Marketing Academy (EMAC); 2011.
MLA
Mahr, Dominik, and Dimitri Schuurman. “Innovation with Living Labs: a Conceptualization of Learning from User Experiences.” European Marketing Academy, 40th, Proceedings. European Marketing Academy (EMAC), 2011. Print.