Ghent University Academic Bibliography

Advanced

You are what you play?: a quantitative study into game design preferences across gender and their interaction with gaming habits

Lotte Vermeulen UGent, Jan Van Looy UGent, Frederik De Grove UGent and Cédric Courtois UGent (2011) Proceedings of DiGRA 2011 conference : think design play.
abstract
Gaming is rapidly gaining popularity as a pastime among women. One explanation for this could be the industry targeting female gamers through specific ‘girl game’ releases. This could imply that there are a priori differences in game design preferences between female and male gamers. The purpose of the present study is to explore these differences to see whether there is a mediating effect of previous experience with certain game genres on subsequent design preferences of male and female gamers. More particularly, we distinguish between ‘core’ genre players (CP) and ‘non-core’ genre players (NCP). By means of a 2*2 ANOVA design using an online survey, we examine the main effects of gender, core genre players (CP/NCP) and the interaction effects between both independent variables. The results show that game preferences of male CP, female CP and male NCP are generally in line with one another whereas those of female NCP differ significantly.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
keyword
game design, core genres, Gaming, gender
in
Proceedings of DiGRA 2011 conference : think design play
pages
20 pages
publisher
Digital Games Research Association (DiGRA)
conference name
DiGRA 2011 : Think, design, play
conference location
Utrecht, The Netherlands
conference start
2011-09-14
conference end
2011-09-17
language
English
UGent publication?
yes
classification
C1
copyright statement
I have retained and own the full copyright for this publication
id
1886949
handle
http://hdl.handle.net/1854/LU-1886949
date created
2011-08-09 13:26:57
date last changed
2012-07-03 09:52:24
@inproceedings{1886949,
  abstract     = {Gaming is rapidly gaining popularity as a pastime among women. One explanation for this could be the industry targeting female gamers through specific {\textquoteleft}girl game{\textquoteright} releases. This could imply that there are a priori differences in game design preferences between female and male gamers. The purpose of the present study is to explore these differences to see whether there is a mediating effect of previous experience with certain game genres on subsequent design preferences of male and female gamers. More particularly, we distinguish between {\textquoteleft}core{\textquoteright} genre players (CP) and {\textquoteleft}non-core{\textquoteright} genre players (NCP). By means of a 2*2 ANOVA design using an online survey, we examine the main effects of gender, core genre players (CP/NCP) and the interaction effects between both independent variables. The results show that game preferences of male CP, female CP and male NCP are generally in line with one another whereas those of female NCP differ significantly.},
  author       = {Vermeulen, Lotte and Van Looy, Jan and De Grove, Frederik and Courtois, C{\'e}dric},
  booktitle    = {Proceedings of DiGRA 2011 conference : think design play},
  keyword      = {game design,core genres,Gaming,gender},
  language     = {eng},
  location     = {Utrecht, The Netherlands},
  pages        = {20},
  publisher    = {Digital Games Research Association (DiGRA)},
  title        = {You are what you play?: a quantitative study into game design preferences across gender and their interaction with gaming habits},
  year         = {2011},
}

Chicago
Vermeulen, Lotte, Jan Van Looy, Frederik De Grove, and Cédric Courtois. 2011. “You Are What You Play?: a Quantitative Study into Game Design Preferences Across Gender and Their Interaction with Gaming Habits.” In Proceedings of DiGRA 2011 Conference : Think Design Play. Digital Games Research Association (DiGRA).
APA
Vermeulen, L., Van Looy, J., De Grove, F., & Courtois, C. (2011). You are what you play?: a quantitative study into game design preferences across gender and their interaction with gaming habits. Proceedings of DiGRA 2011 conference : think design play. Presented at the DiGRA 2011 : Think, design, play, Digital Games Research Association (DiGRA).
Vancouver
1.
Vermeulen L, Van Looy J, De Grove F, Courtois C. You are what you play?: a quantitative study into game design preferences across gender and their interaction with gaming habits. Proceedings of DiGRA 2011 conference : think design play. Digital Games Research Association (DiGRA); 2011.
MLA
Vermeulen, Lotte, Jan Van Looy, Frederik De Grove, et al. “You Are What You Play?: a Quantitative Study into Game Design Preferences Across Gender and Their Interaction with Gaming Habits.” Proceedings of DiGRA 2011 Conference : Think Design Play. Digital Games Research Association (DiGRA), 2011. Print.