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How much threat should be relieved?: the impact of low self-efficacy on food risk perception in a context of climate change and globalization

Melanie De Vocht UGent, Veroline Cauberghe UGent, Tineke Faseur UGent, Mieke Uyttendaele UGent and Benedikt Sas UGent (2011) IAMCR, Proceedings.
abstract
Climate change and globalization can lead to the occurrence of (new) pathogens and contaminants on fresh produce, potentially provoking illness and cancer when eating contaminated fresh produce. However, consumers have little impact to prevent these risks from occurring, which implies that they have a low self-efficacy. Therefore, the current study investigates how threat and efficacy should be communicated to increase the awareness about the potential food safety risks without scaring them, by using a 2 (presentation order threat-relief & relief-threat) x 2 (low self-efficacy not mentioned vs. low self-efficacy explicitly mentioned) between-subjects factorial design. Two significant interaction effects are found of the presentation order and self-efficacy on the behavioral intentions and the intention to seek information about the food safety risks. In addition, the results show that both interaction effects are fully mediated by governmental trust.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
unpublished
subject
in
IAMCR, Proceedings
pages
16 pages
publisher
International Association for Media and Communication Research (IAMCR)
conference name
IAMCR 2011 : Cities, creativity and connectivity
conference location
Istanbul, Turkey
conference start
2011-07-13
conference end
2011-07-17
language
English
UGent publication?
yes
classification
C1
copyright statement
I have transferred the copyright for this publication to the publisher
id
1860975
handle
http://hdl.handle.net/1854/LU-1860975
date created
2011-07-26 11:16:08
date last changed
2011-08-16 11:23:00
@inproceedings{1860975,
  abstract     = {Climate change and globalization can lead to the occurrence of (new) pathogens and contaminants on fresh produce, potentially provoking illness and cancer when eating contaminated fresh produce. However, consumers have little impact to prevent these risks from occurring, which implies that they have a low self-efficacy. Therefore, the current study investigates how threat and efficacy should be communicated to increase the awareness about the potential food safety risks without scaring them, by using a 2 (presentation order threat-relief \& relief-threat) x 2 (low self-efficacy not mentioned vs. low self-efficacy explicitly mentioned) between-subjects factorial design. Two significant interaction effects are found of the presentation order and self-efficacy on the behavioral intentions and the intention to seek information about the food safety risks. In addition, the results show that both interaction effects are fully mediated by governmental trust.},
  author       = {De Vocht, Melanie and Cauberghe, Veroline and Faseur, Tineke and Uyttendaele, Mieke and Sas, Benedikt},
  booktitle    = {IAMCR, Proceedings},
  language     = {eng},
  location     = {Istanbul, Turkey},
  pages        = {16},
  publisher    = {International Association for Media and Communication Research (IAMCR)},
  title        = {How much threat should be relieved?: the impact of low self-efficacy on food risk perception in a context of climate change and globalization},
  year         = {2011},
}

Chicago
De Vocht, Melanie, Veroline Cauberghe, Tineke Faseur, Mieke Uyttendaele, and Benedikt Sas. 2011. “How Much Threat Should Be Relieved?: The Impact of Low Self-efficacy on Food Risk Perception in a Context of Climate Change and Globalization.” In IAMCR, Proceedings. International Association for Media and Communication Research (IAMCR).
APA
De Vocht, M., Cauberghe, V., Faseur, T., Uyttendaele, M., & Sas, B. (2011). How much threat should be relieved?: the impact of low self-efficacy on food risk perception in a context of climate change and globalization. IAMCR, Proceedings. Presented at the IAMCR 2011 : Cities, creativity and connectivity, International Association for Media and Communication Research (IAMCR).
Vancouver
1.
De Vocht M, Cauberghe V, Faseur T, Uyttendaele M, Sas B. How much threat should be relieved?: the impact of low self-efficacy on food risk perception in a context of climate change and globalization. IAMCR, Proceedings. International Association for Media and Communication Research (IAMCR); 2011.
MLA
De Vocht, Melanie, Veroline Cauberghe, Tineke Faseur, et al. “How Much Threat Should Be Relieved?: The Impact of Low Self-efficacy on Food Risk Perception in a Context of Climate Change and Globalization.” IAMCR, Proceedings. International Association for Media and Communication Research (IAMCR), 2011. Print.