Ghent University Academic Bibliography

Advanced

Why and how should we measure digital media literacy?

Hadewijch Vanwynsberghe UGent, Steve Paulussen UGent and Pieter Verdegem UGent (2011) Life without media : VI international conference communication and reality, Proceedings.
abstract
Although not a new concept in academic literature, media literacy is recently gaining increased attention from scholars and policymakers. Technological developments and social evolutions cause profound changes in the way people use the media. Recent reports on ICT penetration indicate that even though in most Western European countries a majority of the population has access to computers, Internet and other new media technologies, there are still huge differences in the frequency of use and the different ways in which people use these new media in their daily lives. These new emerging digital inequalities is related to differences in the level of media literacy among the Internet population. Starting from Livingstone’s conceptualization of (digital) media literacy, this paper gives a definition of media literacy and a conceptual model of how to measure media literacy. This model makes clear that a good understanding of digital media literacy requires research into people’s motivations, experiences, attitudes, skills, social resources and other factors that shape their use of new media. This conceptual model will be the first step in our research towards the development of a multi-method measurement instrument for monitoring people’s digital media literacy levels in a social media culture. In the conclusion, we give a preview of the next steps in our research.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Life without media : VI international conference communication and reality, Proceedings
pages
8 pages
publisher
Facultat de Comunicacio Blanquerna, Universitat Ramon Llull
place of publication
Barcelona, spain
conference name
Life Without Media : VI International Conference Communication and Reality (CFP - 2011)
conference location
Barcelona, spain
conference start
2011-06-30
conference end
2011-07-01
language
English
UGent publication?
yes
classification
C1
copyright statement
I have retained and own the full copyright for this publication
id
1853288
handle
http://hdl.handle.net/1854/LU-1853288
date created
2011-07-06 09:52:48
date last changed
2012-07-03 09:52:24
@inproceedings{1853288,
  abstract     = {Although not a new concept in academic literature, media literacy is recently gaining increased attention from scholars and policymakers. Technological developments and social evolutions cause profound changes in the way people use the media. Recent reports on ICT penetration indicate that even though in most Western European countries a majority of the population has access to computers, Internet and other new media technologies, there are still huge differences in the frequency of use and the different ways in which people use these new media in their daily lives. These new emerging digital inequalities is related to differences in the level of media literacy among the Internet population. Starting from Livingstone{\textquoteright}s conceptualization of (digital) media literacy, this paper gives a definition of media literacy and a conceptual model of how to measure media literacy. This model makes clear that a good understanding of digital media literacy requires research into people{\textquoteright}s motivations, experiences, attitudes, skills, social resources and other factors that shape their use of new media. This conceptual model will be the first step in our research towards the development of a multi-method measurement instrument for monitoring people{\textquoteright}s digital media literacy levels in a social media culture. In the conclusion, we give a preview of the next steps in our research.},
  author       = {Vanwynsberghe, Hadewijch and Paulussen, Steve and Verdegem, Pieter},
  booktitle    = {Life without media : VI international conference communication and reality, Proceedings},
  language     = {eng},
  location     = {Barcelona, spain},
  pages        = {8},
  publisher    = {Facultat de Comunicacio Blanquerna, Universitat Ramon Llull},
  title        = {Why and how should we measure digital media literacy?},
  year         = {2011},
}

Chicago
Vanwynsberghe, Hadewijch, Steve Paulussen, and Pieter Verdegem. 2011. “Why and How Should We Measure Digital Media Literacy?” In Life Without Media : VI International Conference Communication and Reality, Proceedings. Barcelona, spain: Facultat de Comunicacio Blanquerna, Universitat Ramon Llull.
APA
Vanwynsberghe, H., Paulussen, S., & Verdegem, P. (2011). Why and how should we measure digital media literacy? Life without media : VI international conference communication and reality, Proceedings. Presented at the Life Without Media : VI International Conference Communication and Reality (CFP - 2011), Barcelona, spain: Facultat de Comunicacio Blanquerna, Universitat Ramon Llull.
Vancouver
1.
Vanwynsberghe H, Paulussen S, Verdegem P. Why and how should we measure digital media literacy? Life without media : VI international conference communication and reality, Proceedings. Barcelona, spain: Facultat de Comunicacio Blanquerna, Universitat Ramon Llull; 2011.
MLA
Vanwynsberghe, Hadewijch, Steve Paulussen, and Pieter Verdegem. “Why and How Should We Measure Digital Media Literacy?” Life Without Media : VI International Conference Communication and Reality, Proceedings. Barcelona, spain: Facultat de Comunicacio Blanquerna, Universitat Ramon Llull, 2011. Print.