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Targeting Long-Life Customers: Towards a Segmented CRM Approach

Geert Verstraeten, B BAESENS, Dirk Van den Poel (UGent) , M EGMONT-PETERSEN, Patrick Van Kenhove (UGent) and J VANTHIENEN
(2002) Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal.
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Citation

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MLA
Verstraeten, Geert, et al. “Targeting Long-Life Customers: Towards a Segmented CRM Approach.” Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal, 2002.
APA
Verstraeten, G., BAESENS, B., Van den Poel, D., EGMONT-PETERSEN, M., Van Kenhove, P., & VANTHIENEN, J. (2002). Targeting Long-Life Customers: Towards a Segmented CRM Approach. Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal.
Chicago author-date
Verstraeten, Geert, B BAESENS, Dirk Van den Poel, M EGMONT-PETERSEN, Patrick Van Kenhove, and J VANTHIENEN. 2002. “Targeting Long-Life Customers: Towards a Segmented CRM Approach.” In Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal.
Chicago author-date (all authors)
Verstraeten, Geert, B BAESENS, Dirk Van den Poel, M EGMONT-PETERSEN, Patrick Van Kenhove, and J VANTHIENEN. 2002. “Targeting Long-Life Customers: Towards a Segmented CRM Approach.” In Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal.
Vancouver
1.
Verstraeten G, BAESENS B, Van den Poel D, EGMONT-PETERSEN M, Van Kenhove P, VANTHIENEN J. Targeting Long-Life Customers: Towards a Segmented CRM Approach. In: Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal. 2002.
IEEE
[1]
G. Verstraeten, B. BAESENS, D. Van den Poel, M. EGMONT-PETERSEN, P. Van Kenhove, and J. VANTHIENEN, “Targeting Long-Life Customers: Towards a Segmented CRM Approach,” in Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal, 2002.
@inproceedings{155539,
  author       = {{Verstraeten, Geert and BAESENS, B and Van den Poel, Dirk and EGMONT-PETERSEN, M and Van Kenhove, Patrick and VANTHIENEN, J}},
  booktitle    = {{Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal}},
  language     = {{eng}},
  title        = {{Targeting Long-Life Customers: Towards a Segmented CRM Approach}},
  year         = {{2002}},
}