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Targeting Long-Life Customers: Towards a Segmented CRM Approach

Geert Verstraeten, B BAESENS, Dirk Van den Poel UGent, M EGMONT-PETERSEN, Patrick Van Kenhove UGent and J VANTHIENEN (2002) Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal.
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal
language
English
UGent publication?
yes
classification
C1
id
155539
handle
http://hdl.handle.net/1854/LU-155539
date created
2004-01-14 13:39:00
date last changed
2016-12-19 15:34:57
@inproceedings{155539,
  author       = {Verstraeten, Geert and BAESENS, B and Van den Poel, Dirk and EGMONT-PETERSEN, M and Van Kenhove, Patrick and VANTHIENEN, J},
  booktitle    = {Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal},
  language     = {eng},
  title        = {Targeting Long-Life Customers: Towards a Segmented CRM Approach},
  year         = {2002},
}

Chicago
Verstraeten, Geert, B BAESENS, Dirk Van den Poel, M EGMONT-PETERSEN, Patrick Van Kenhove, and J VANTHIENEN. 2002. “Targeting Long-Life Customers: Towards a Segmented CRM Approach.” In Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado De Minho, Braga, Portugal.
APA
Verstraeten, Geert, BAESENS, B., Van den Poel, D., EGMONT-PETERSEN, M., Van Kenhove, P., & VANTHIENEN, J. (2002). Targeting Long-Life Customers: Towards a Segmented CRM Approach. Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal.
Vancouver
1.
Verstraeten G, BAESENS B, Van den Poel D, EGMONT-PETERSEN M, Van Kenhove P, VANTHIENEN J. Targeting Long-Life Customers: Towards a Segmented CRM Approach. Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal. 2002.
MLA
Verstraeten, Geert, B BAESENS, Dirk Van den Poel, et al. “Targeting Long-Life Customers: Towards a Segmented CRM Approach.” Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado De Minho, Braga, Portugal. 2002. Print.