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Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis.

G ODEKERKEN-SCHRODER, Kristof De Wulf and N HOFSTEE (2002) INTERNATIONAL MARKETING REVIEW. 19(4-5). p.408-419
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
subject
journal title
INTERNATIONAL MARKETING REVIEW
Int. Market. Rev.
volume
19
issue
4-5
pages
408-419 pages
Web of Science type
Article
Web of Science id
000179417600005
JCR category
BUSINESS
JCR impact factor
0.356 (2002)
JCR rank
41/54 (2002)
JCR quartile
3 (2002)
ISSN
0265-1335
language
English
UGent publication?
yes
classification
A1
id
155527
handle
http://hdl.handle.net/1854/LU-155527
date created
2004-01-14 13:39:00
date last changed
2016-12-19 15:38:20
@article{155527,
  author       = {ODEKERKEN-SCHRODER, G and De Wulf, Kristof and HOFSTEE, N},
  issn         = {0265-1335},
  journal      = {INTERNATIONAL MARKETING REVIEW},
  language     = {eng},
  number       = {4-5},
  pages        = {408--419},
  title        = {Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis.},
  volume       = {19},
  year         = {2002},
}

Chicago
ODEKERKEN-SCHRODER, G, Kristof De Wulf, and N HOFSTEE. 2002. “Is Gender Stereotyping in Advertising More Prevalent in Masculine Countries? A Cross-national Analysis.” International Marketing Review 19 (4-5): 408–419.
APA
ODEKERKEN-SCHRODER, G., De Wulf, K., & HOFSTEE, N. (2002). Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis. INTERNATIONAL MARKETING REVIEW, 19(4-5), 408–419.
Vancouver
1.
ODEKERKEN-SCHRODER G, De Wulf K, HOFSTEE N. Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis. INTERNATIONAL MARKETING REVIEW. 2002;19(4-5):408–19.
MLA
ODEKERKEN-SCHRODER, G, Kristof De Wulf, and N HOFSTEE. “Is Gender Stereotyping in Advertising More Prevalent in Masculine Countries? A Cross-national Analysis.” INTERNATIONAL MARKETING REVIEW 19.4-5 (2002): 408–419. Print.