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The effectiveness of emotional and rational advertising messages in positive and negative contexts

Dominika Maison, Patrick De Pelsmacker UGent and Maggie Geuens UGent (2002) Asia Pacific Advances in Consumer Research. 5. p.117-117
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
in
Asia Pacific Advances in Consumer Research
volume
5
pages
117 - 117
publisher
Association for Consumer Research
place of publication
Valdosta, GA
conference name
Asia Pacific Advances in Consumer Research Conference
language
English
UGent publication?
yes
classification
C3
id
155518
handle
http://hdl.handle.net/1854/LU-155518
alternative location
http://www.acrwebsite.org/volumes/display.asp?id=11775
date created
2004-01-14 13:39:00
date last changed
2017-01-02 09:52:10
@inproceedings{155518,
  author       = {Maison, Dominika and De Pelsmacker, Patrick and Geuens, Maggie},
  booktitle    = {Asia Pacific Advances in Consumer Research},
  language     = {eng},
  pages        = {117--117},
  publisher    = {Association for Consumer Research},
  title        = {The effectiveness of emotional and rational advertising messages in positive and negative contexts},
  url          = {http://www.acrwebsite.org/volumes/display.asp?id=11775},
  volume       = {5},
  year         = {2002},
}

Chicago
Maison, Dominika, Patrick De Pelsmacker, and Maggie Geuens. 2002. “The Effectiveness of Emotional and Rational Advertising Messages in Positive and Negative Contexts.” In Asia Pacific Advances in Consumer Research, 5:117–117. Valdosta, GA: Association for Consumer Research.
APA
Maison, Dominika, De Pelsmacker, P., & Geuens, M. (2002). The effectiveness of emotional and rational advertising messages in positive and negative contexts. Asia Pacific Advances in Consumer Research (Vol. 5, pp. 117–117). Presented at the Asia Pacific Advances in Consumer Research Conference, Valdosta, GA: Association for Consumer Research.
Vancouver
1.
Maison D, De Pelsmacker P, Geuens M. The effectiveness of emotional and rational advertising messages in positive and negative contexts. Asia Pacific Advances in Consumer Research. Valdosta, GA: Association for Consumer Research; 2002. p. 117–117.
MLA
Maison, Dominika, Patrick De Pelsmacker, and Maggie Geuens. “The Effectiveness of Emotional and Rational Advertising Messages in Positive and Negative Contexts.” Asia Pacific Advances in Consumer Research. Vol. 5. Valdosta, GA: Association for Consumer Research, 2002. 117–117. Print.