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The effectiveness of emotional and rational advertising messages in positive and negative contexts

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Chicago
Maison, Dominika, Patrick De Pelsmacker, and Maggie Geuens. 2002. “The Effectiveness of Emotional and Rational Advertising Messages in Positive and Negative Contexts.” In Asia Pacific Advances in Consumer Research, 5:117–117. Valdosta, GA: Association for Consumer Research.
APA
Maison, Dominika, De Pelsmacker, P., & Geuens, M. (2002). The effectiveness of emotional and rational advertising messages in positive and negative contexts. Asia Pacific Advances in Consumer Research (Vol. 5, pp. 117–117). Presented at the Asia Pacific Advances in Consumer Research Conference, Valdosta, GA: Association for Consumer Research.
Vancouver
1.
Maison D, De Pelsmacker P, Geuens M. The effectiveness of emotional and rational advertising messages in positive and negative contexts. Asia Pacific Advances in Consumer Research. Valdosta, GA: Association for Consumer Research; 2002. p. 117–117.
MLA
Maison, Dominika, Patrick De Pelsmacker, and Maggie Geuens. “The Effectiveness of Emotional and Rational Advertising Messages in Positive and Negative Contexts.” Asia Pacific Advances in Consumer Research. Vol. 5. Valdosta, GA: Association for Consumer Research, 2002. 117–117. Print.
@inproceedings{155518,
  author       = {Maison, Dominika and De Pelsmacker, Patrick and Geuens, Maggie},
  booktitle    = {Asia Pacific Advances in Consumer Research},
  language     = {eng},
  pages        = {117--117},
  publisher    = {Association for Consumer Research},
  title        = {The effectiveness of emotional and rational advertising messages in positive and negative contexts},
  url          = {http://www.acrwebsite.org/volumes/display.asp?id=11775},
  volume       = {5},
  year         = {2002},
}